Job Description
About us:
BetterMe— a global wellness ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.
Your impact:
- Develop and grow BetterMe’s affiliate direction on TikTok, building scalable processes from the ground up.
- Build and refine the affiliate model — from collaboration mechanics to incentive structures — together with cross-functional teams.
- Analyze affiliate and campaign performance, identify what drives results, and continuously optimize the approach.
- Drive outreach, onboarding, and ongoing collaboration with a wide network of creators and affiliates.
- Stay on top of TikTok trends, viral hooks, and content formats to identify what works and what scales.
- Leverage AI tools across daily workflows — from research and outreach to content ideation and process automation.
- Collaborate cross-functionally with influence, creative, content, and analytics teams to align efforts with broader marketing goals.
About you:
- 2+ years of hands-on experience in performance marketing, user acquisition, or influencer/affiliate marketing.
- Solid understanding of performance marketing fundamentals and core metrics — comfortable thinking in funnels, conversion, and unit economics.
- Strong ownership and business mindset — focused on driving real results and commercial impact.
- Hands-on experience working with TikTok as a channel — either running paid acquisition or scaling collaborations with creators.
- Understanding of TikTok and UGC content: formats, hooks, and what drives engagement and conversion.
- Strong analytical thinking and a data-driven approach to decision-making.
- Project management and operational skills — able to design, document, and scale processes from scratch.
- AI-first mindset — actively using AI tools to work smarter and faster.
- Upper-Intermediate level of English or higher.
Will be a plus:
- Experience working with TikTok Shop, affiliate platforms, or influencer marketing infrastructure.
- Understanding of influencer & affiliate marketing.
- Experience in e-commerce or consumer products.
- Exposure to the US market or US-based creator ecosystem.
- Experience with growth marketing in product or D2C companies.
What you get at BetterMe:
A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
Flexible work format. Choose what works best for you — office, remote, or hybrid.
Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together . Online: regular online workouts, partner discounts, and free access to our products.
Health insurance & corporate doctor.
Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
Support for sports events. We cover entry fees and encourage the team to compete and participate together.
Modern equipment. We provide new hardware and everything you need for productive work.
Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.
An ambitious environment that gets recognized. Over the past two years, the BetterMe team has doubled in size, and we were named among Forbes’ Top 10 Best Places to Work in 2026.
Find more about us on social media platforms: Instagram, LinkedIn.
