Digital Marketing Specialist

Job Description

🚀 Performance Marketing Specialist (Google Ads, SEO & Paid Media) – Remote

Full-Time | Remote | U.S. Business Hours

💼 About the Role

We’re hiring a performance-driven Digital Marketing Specialist to manage and optimize campaigns across Google Ads, PPC, SEO, paid media, and social media channels.

This is a hands-on execution role focused on:

✅ lead generation

✅ paid advertising optimization

✅ SEO growth

✅ conversion improvement

✅ social media engagement

✅ campaign performance scaling

You’ll have direct ownership over:

• Google Ads campaigns
• PPC and paid search performance
• SEO optimization
• social media growth
• performance tracking and reporting
• campaign testing and optimization

If you enjoy improving:

CTR, CPC, CPA, ROAS, traffic, engagement, and conversions — this role is a strong fit.

🔥 What You’ll Own

Google Ads, PPC & Paid Media (Primary Focus)

• Build, manage, and optimize campaigns across:

  • Google Search Ads
  • Display Ads
  • Remarketing
  • Performance Max (PMax)

• Conduct:

  • keyword research
  • audience targeting
  • campaign structuring

• Write and test:

  • ad copy
  • headlines
  • CTAs
  • creative variations

• Optimize:

  • CPC
  • CTR
  • CPA
  • conversions
  • ROAS

• Manage:

  • budgets
  • bidding strategies
  • campaign scaling

• Identify performance gaps and execute improvements quickly

SEO & Organic Growth

• Conduct keyword research using:

  • SEMrush
  • Ahrefs
  • Google Search Console

• Optimize:

  • metadata
  • headings
  • internal linking
  • website content
  • on-page SEO

• Support:

  • technical SEO
  • content optimization
  • organic growth strategies

• Monitor:

  • keyword rankings
  • traffic
  • search visibility

• Identify SEO opportunities and content gaps

Social Media Management & Engagement

• Support engagement and growth across:

  • Instagram
  • Facebook
  • LinkedIn

• Respond to:

  • comments
  • DMs
  • audience interactions

• Support:

  • post scheduling
  • captions
  • social optimization

• Monitor:

  • engagement metrics
  • audience growth
  • campaign activity

Analytics, Reporting & Optimization

• Track campaign performance across:

  • paid ads
  • SEO
  • social media

• Analyze data using:

  • Google Analytics 4 (GA4)
  • Google Ads
  • Meta Ads Manager
  • SEO tools

• Prepare:

  • reports
  • insights
  • optimization recommendations

• Maintain organized documentation of:

  • campaign changes
  • tests
  • performance updates

💻 Requirements

Core Requirements

• 3+ years of hands-on experience with:

  • Google Ads
  • PPC campaigns
  • SEO optimization
  • social media management

• Strong understanding of:

  • CPC
  • CTR
  • CPA
  • conversions
  • ROAS
  • paid media optimization

• Experience using:

  • Google Ads
  • Google Analytics 4 (GA4)
  • SEMrush
  • Ahrefs
  • Meta Ads platforms

• Strong copywriting and communication skills

• Ability to work independently in a remote environment

⭐ Nice to Have

• Experience managing multiple client accounts

• Background in:

  • SaaS
  • e-commerce
  • B2B marketing

• Experience with:

  • A/B testing
  • landing page optimization
  • conversion rate optimization

• Familiarity with:

  • marketing automation
  • content marketing workflows
  • email marketing systems

🧠 What Makes You a Strong Fit

• You enjoy optimizing campaigns and improving performance metrics
• You combine analytical thinking with hands-on execution
• You proactively identify growth opportunities
• You understand both paid and organic acquisition channels
• You care about measurable business outcomes
• You thrive in performance-focused marketing environments

📅 What a Typical Day Looks Like

• Review campaign dashboards and marketing KPIs
• Optimize Google Ads and PPC campaigns
• Test new ad copy, creatives, and targeting strategies
• Monitor SEO rankings and organic performance
• Respond to social media engagement and audience activity
• Analyze campaign performance and identify optimization opportunities
• Prepare reports and recommendations for leadership

In short:

You continuously improve traffic, engagement, conversions, and marketing performance across paid and organic digital channels.

📊 Key Metrics (KPIs)

• Improved:

  • CTR
  • CPC
  • CPA
  • ROAS

• Increased:

  • organic traffic
  • keyword rankings
  • social engagement
  • lead generation

• Accurate and actionable reporting

• Consistent campaign optimization and performance improvement

🌟 Why Join?

• Full ownership across:

  • Google Ads
  • PPC
  • SEO
  • social media

• Hands-on execution role with measurable business impact

• Opportunity to work across multiple growth channels

• Performance-focused environment with strong ownership

• Growth opportunities into:

  • Performance Marketing Manager
  • Growth Marketing Lead
  • Paid Media Manager

🧪 Interview Process

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding

👉 Apply Now

If you:

• love performance marketing and paid media
• enjoy optimizing Google Ads and SEO campaigns
• thrive on improving ROAS and conversions
• enjoy testing, analytics, and campaign scaling

this role is a strong fit for you.