Digital Marketing Specialist

Job Description

🚀 Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

💼 About the Role

We’re hiring a hands-on and performance-driven Digital Marketing Specialist to manage and optimize campaigns across:

• Google Ads
• SEO
• Social media marketing
• Performance reporting

This is not a passive coordination role.

This is an execution-focused marketing role where you’ll directly impact:

• traffic growth
• lead generation
• conversions
• audience engagement
• campaign performance

You’ll work across both paid and organic channels to improve visibility, optimize campaigns, and drive measurable marketing outcomes.

If you enjoy:

• improving ROAS
• scaling Google Ads campaigns
• optimizing SEO performance
• growing social engagement
• analyzing campaign data
• testing creatives and messaging

this role is a strong fit.

🔥 What You’ll Own

Google Ads & Paid Search (Primary Focus)

• Manage and optimize Google Ads campaigns across:

  • Search
  • Display
  • Remarketing

• Conduct:

  • keyword research
  • campaign structuring
  • audience targeting
  • competitor analysis

• Write and test high-converting:

  • ad copy
  • headlines
  • CTAs

• Optimize:

  • CPC
  • CTR
  • CPA
  • ROAS
  • conversion rates

• Manage:

  • budgets
  • bidding strategies
  • campaign pacing

• Identify opportunities to improve campaign performance and scalability

SEO & Organic Growth

• Conduct keyword research using:

  • SEMrush
  • Ahrefs
  • Google Search Console

• Optimize:

  • metadata
  • headings
  • internal linking
  • landing pages
  • website content

• Support:

  • on-page SEO
  • technical SEO improvements
  • organic traffic growth

• Track:

  • keyword rankings
  • search visibility
  • organic traffic performance

• Identify:

  • content gaps
  • ranking opportunities
  • SEO growth strategies

Social Media Management & Engagement

• Manage engagement across:

  • Instagram
  • Facebook
  • LinkedIn

• Support:

  • content scheduling
  • caption optimization
  • post publishing

• Respond to:

  • comments
  • DMs
  • audience interactions

• Monitor:

  • engagement metrics
  • follower growth
  • social performance

• Help improve audience engagement and brand visibility

Reporting & Performance Analytics

• Track marketing performance across:

  • paid ads
  • SEO
  • social media

• Analyze campaign performance using:

  • Google Analytics 4 (GA4)
  • Google Ads
  • SEO tools
  • social analytics dashboards

• Prepare:

  • reports
  • optimization recommendations
  • campaign insights

• Maintain organized documentation of:

  • campaign changes
  • testing results
  • optimization history

💻 Required Experience & Skills

• 3+ years of hands-on experience managing Google Ads campaigns

• 3+ years of social media management and engagement experience

• Proven SEO experience using:

  • SEMrush
  • Ahrefs
  • or similar SEO platforms

• Strong understanding of:

  • PPC
  • paid search
  • SEO
  • audience targeting
  • conversion optimization

• Strong understanding of marketing metrics including:

  • CPC
  • CTR
  • CPA
  • conversions
  • ROAS

• Experience using:

  • Google Analytics 4 (GA4)
  • Google Ads
  • SEO reporting tools

• Strong written communication and copywriting skills

• Ability to work independently in remote environments

⭐ Nice to Have

• Experience managing multiple client accounts

• Background in:

  • SaaS
  • e-commerce
  • B2B marketing

• Experience with:

  • A/B testing
  • conversion optimization
  • landing page optimization

• Familiarity with:

  • content marketing
  • marketing automation tools
  • CRM workflows

🧠 What Makes You a Strong Fit

• Highly execution-oriented and detail-focused
• Strong analytical mindset with data-driven decision-making
• Comfortable balancing paid and organic marketing initiatives
• Proactive in identifying optimization opportunities
• Strong ownership mentality with minimal supervision
• Able to manage multiple campaigns and priorities simultaneously

📅 What a Typical Day Looks Like

• Review campaign dashboards and performance metrics
• Optimize Google Ads campaigns and audience targeting
• Test ad creatives, messaging, and bidding strategies
• Monitor SEO rankings and update keyword strategies
• Respond to social media engagement and audience activity
• Analyze marketing performance data and identify opportunities
• Prepare reports and optimization recommendations

In short:

You continuously improve traffic, engagement, lead generation, and marketing performance across paid and organic digital channels.

📊 Key Metrics for Success (KPIs)

• Improved Google Ads performance:

  • CTR
  • CPC
  • CPA
  • ROAS

• Growth in:

  • organic traffic
  • keyword rankings
  • social engagement

• Improved lead generation and conversion performance

• Accurate and actionable marketing reporting

• Consistent campaign optimization and measurable growth

🌟 Why This Role Stands Out

• Full ownership across:

  • Google Ads
  • SEO
  • social media marketing

• Hands-on execution role with measurable business impact

• Opportunity to work across multiple digital growth channels

• Performance-focused environment with clear KPIs

• Exposure to:

  • paid media
  • SEO strategy
  • analytics
  • growth marketing

• Opportunity to grow into:

  • Performance Marketing Manager
  • Growth Marketing Lead
  • Digital Marketing Manager roles

🧪 Interview Process

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding

👉 Apply Now

If you:

• enjoy optimizing digital marketing campaigns
• understand Google Ads, SEO, and social growth
• thrive in performance-driven environments
• care about measurable marketing outcomes

this role is a strong fit for you.