Digital Marketing Specialist

Job Description

🚀 Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote

Full-Time | Remote | U.S. Business Hours

💼 About the Role

We’re hiring a hands-on Digital Marketing Specialist to manage and optimize campaigns across paid advertising, SEO, and social media channels.

This is an execution-focused role built for someone who enjoys:

✅ optimizing Google Ads campaigns

✅ improving SEO performance

✅ growing social engagement

✅ analyzing marketing data

✅ scaling lead generation and conversions

You’ll work directly on:

• Google Ads campaigns
• SEO optimization
• social media management
• performance tracking and reporting
• campaign testing and optimization

If you enjoy improving:

CTR, CPC, CPA, ROAS, traffic, engagement, and conversions — this role is a strong fit.

🔥 What You’ll Own

Google Ads & Paid Search (Primary Focus)

• Build, manage, and optimize Google Ads campaigns across:

  • Search
  • Display
  • Remarketing
  • Performance Max (PMax)

• Conduct:

  • keyword research
  • audience targeting
  • campaign structuring

• Write and test high-performing:

  • headlines
  • ad copy
  • CTAs

• Optimize:

  • CPC
  • CTR
  • CPA
  • conversions
  • ROAS

• Manage:

  • budgets
  • bidding strategies
  • campaign scaling

• Identify and execute ongoing performance improvements

SEO & Organic Growth

• Conduct keyword research using:

  • SEMrush
  • Ahrefs
  • Google Search Console

• Optimize:

  • metadata
  • page titles
  • headings
  • internal linking
  • on-page SEO

• Support:

  • technical SEO improvements
  • content optimization
  • organic growth initiatives

• Track:

  • rankings
  • traffic
  • keyword opportunities

• Identify content gaps and growth opportunities

Social Media Management & Engagement

• Manage engagement across:

  • Instagram
  • Facebook
  • LinkedIn

• Respond to:

  • comments
  • DMs
  • audience interactions

• Support:

  • content scheduling
  • captions
  • post optimization

• Monitor:

  • engagement metrics
  • follower growth
  • audience activity

• Collaborate on content and campaign execution

Reporting & Analytics

• Monitor marketing performance across:

  • paid ads
  • SEO
  • social media

• Analyze data using:

  • Google Analytics 4 (GA4)
  • Google Ads
  • Meta insights
  • SEO tools

• Prepare:

  • performance reports
  • optimization recommendations
  • campaign summaries

• Maintain organized documentation of:

  • updates
  • testing
  • campaign changes

💻 Requirements

Core Requirements

• 3+ years of hands-on experience managing:

  • Google Ads campaigns
  • SEO initiatives
  • social media channels

• Strong understanding of:

  • PPC
  • SEO
  • digital marketing analytics

• Experience with:

  • Google Ads
  • Google Analytics 4 (GA4)
  • SEMrush
  • Ahrefs
  • Meta platforms

• Strong understanding of:

  • CPC
  • CTR
  • CPA
  • conversions
  • ROAS

• Strong written communication and copywriting skills

• Ability to work independently in a remote environment

⭐ Nice to Have

• Experience managing multiple client accounts

• Background in:

  • SaaS
  • e-commerce
  • B2B marketing

• Experience with:

  • A/B testing
  • landing page optimization
  • conversion rate optimization

• Familiarity with:

  • content marketing
  • marketing automation tools
  • email marketing workflows

🧠 What Makes You a Strong Fit

• You enjoy optimizing campaigns and improving performance metrics
• You combine analytical thinking with execution
• You proactively identify opportunities for growth
• You understand both paid and organic marketing channels
• You care about measurable business outcomes
• You are organized, detail-oriented, and data-driven
• You thrive in fast-moving digital marketing environments

📅 What a Typical Day Looks Like

• Review campaign dashboards and performance metrics
• Optimize Google Ads campaigns and bidding strategies
• Respond to social media engagement and monitor activity
• Update SEO content and keyword targeting
• Analyze traffic, conversions, and campaign performance
• Prepare reports and optimization recommendations
• Test new ad copy, creatives, and audience segments

In short:

You continuously improve traffic, engagement, lead generation, and marketing performance across paid and organic digital channels.

📊 Key Metrics for Success (KPIs)

• Improved:

  • CTR
  • CPC
  • CPA
  • ROAS

• Growth in:

  • social engagement
  • audience activity
  • organic traffic

• Improved keyword rankings and SEO visibility

• Accurate and actionable reporting

• Consistent campaign optimization and performance improvements

🌟 Why This Role Stands Out

• Strong ownership across:

  • Google Ads
  • SEO
  • social media

• Hands-on execution role with measurable impact

• Opportunity to work across multiple growth channels

• Performance-focused environment with room for advancement

• Exposure to modern digital marketing tools and strategies

• Growth opportunities into:

  • Performance Marketing Manager
  • Growth Marketing Lead
  • Paid Media Specialist

🧪 Interview Process

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding

👉 Apply Now

If you:

• enjoy optimizing digital campaigns
• understand SEO and paid advertising
• love improving performance metrics
• thrive in execution-focused marketing environments

this role is a strong fit for you.