Job Description
LinkedIn Ads Specialist (Paid Social, Campaign Manager, B2B Lead Generation – Remote, EST Hours)
About the Role
We’re hiring a LinkedIn Ads Specialist to manage and optimize high-performing LinkedIn advertising campaigns across multiple client accounts.
You’ll oversee campaign strategy, execution, optimization, and reporting for a portfolio of 10–15 clients — with a clear focus on driving leads, improving CPL, and maximizing ROI.
If you’re experienced in LinkedIn Campaign Manager, B2B lead generation, and performance optimization, this role is for you.
Responsibilities
Campaign Strategy & Execution
- Plan, build, and manage LinkedIn Ads campaigns across multiple client accounts
- Conduct audience research and targeting strategy development
- Test and optimize ad creatives, formats, and messaging
- Align campaigns with client goals, budgets, and KPIs
Performance Monitoring & Optimization
- Monitor campaigns daily and make data-driven optimizations
- Adjust bids, budgets, targeting, and creatives to improve performance
- Analyze campaign data to identify trends and opportunities
- Continuously improve CPL, ROAS, and lead quality
Reporting & Analytics
Prepare weekly and monthly performance reports
Provide clear insights, recommendations, and next steps
Track key metrics:
- Lead volume and quality
- Cost per lead (CPL)
- Return on ad spend (ROAS)
Client Collaboration & Communication
- Work closely with clients to understand objectives and expectations
- Provide strategic recommendations to improve campaign results
- Communicate performance updates in a clear and professional manner
Continuous Improvement
- Stay updated on LinkedIn Ads features, tools, and best practices
- Test new strategies, formats, and targeting approaches
- Suggest improvements to enhance overall campaign performance
Requirements
- Proven experience managing LinkedIn Ads campaigns
- Strong proficiency with LinkedIn Campaign Manager
- Experience managing multiple accounts or clients simultaneously
- Strong analytical skills with the ability to turn data into insights
- Excellent communication and presentation skills
- High attention to detail and organizational skills
- Comfortable working remote during EST hours
Nice to Have
- 2+ years of experience in digital advertising (LinkedIn Ads preferred)
- Experience with other platforms (Google Ads, Meta Ads, etc.)
- Experience in client-facing roles
- Bachelor’s degree in Marketing, Business, or related field (preferred)
Tools & Tech
- LinkedIn Campaign Manager
- Analytics and reporting tools
- Paid media platforms (as applicable)
Why Join
- Manage and scale LinkedIn Ads campaigns across multiple clients
- Work in a performance-driven, data-focused environment
- Direct impact on lead generation and client growth
- Opportunity to deepen expertise in B2B paid social advertising
- Fully remote role with strong ownership and autonomy
What Success Looks Like
- Consistent growth in lead volume and quality
- Improved CPL and ROAS across campaigns
- High client satisfaction and retention
- Timely delivery of reports and campaign updates
- Continuous performance improvements across accounts
Apply Now
If you’re a LinkedIn Ads Specialist who can execute, optimize, and scale high-performing campaigns, we’d love to hear from you.
Apply now and drive measurable results across multiple client accounts.
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