Job description
About Probably Genetic
Probably Genetic is changing the lives of patients living with severe, complex diseases. Our data platform is used by drug developers and patient advocacy groups to develop and launch treatments for these patients. Our technology discovers undiagnosed patients online, analyzes their disease state using machine learning and at-home testing, and enables compliant communication with patients. In doing so, we help patients access diagnoses, clinical trials, and treatments as early as possible.
We are a tight-knit group of hard-working, ambitious problem solvers united by a mission greater than ourselves. We do well by doing right by patients. We are developing some of the most cutting-edge solutions in healthcare, and our roadmap is packed with innovations in bioinformatics, AI, and drug development. We have built a lean, all-star team to help us bring our vision to life, and we want you to be a part of it.
Probably Genetic has raised multiple rounds of funding from Silicon Valley’s best investors, including Threshold, Khosla, and Y Combinator, and offer competitive salaries, comprehensive benefits, and meaningful early stage equity.
About the role
The Director of Patient Experience will serve as the architect of our patient journey—from first awareness through ongoing engagement—driving enrollment in our research and testing programs through strategic storytelling, authentic community building, and exceptional experience design. This role uniquely blends marketing expertise with patient advocacy, owning both the communications strategy that attracts patients and the end-to-end experience that determines whether their journey with us is positive, neutral, or negative.
What you will do
Strategic Marketing & Communications Leadership
Develop and execute comprehensive marketing strategies that translate our mission into compelling patient stories, messaging frameworks, and content that drives enrollment in research and testing programs
Own the creative vision and tactical execution across all patient-facing communications channels (digital, social, email, direct mail, events, etc.)
Produce marketing campaigns that seamlessly guide patients through awareness, consideration, enrollment, and retention
Establish and manage performance metrics with a relentless focus on research or testing enrollment conversion rates
Foster a data-driven, “test-and-learn” culture using A/B testing and rapid-cycle experimentation to continuously improve messaging effectiveness and patient response
Patient Advocacy & Influencer Relations
Cultivate and steward authentic relationships with patient advocates, patient influencers, thought leaders, and key opinion leaders in the patient community
Develop a patient advocacy program that amplifies patient voices and integrates lived experiences into our communications and service design
Partner with patient advocates to co-create content, campaigns, and community initiatives that reflect genuine patient needs and perspectives
Identify and activate patient champions who can authentically represent our programs within their networks
Community Building & Engagement
Design and lead both online and in-person community-building initiatives that create belonging, trust, and sustained engagement among current and prospective patients
Develop multi-modal engagement approaches combining synchronous (events, calls, video) and asynchronous (social media, forums, email, text) touchpoints into a cohesive community experience
Create patient education and support programs that empower patients throughout their research/testing journey
Build community feedback loops that continuously inform program improvements and communications strategy
Patient Experience Ownership
Serve as the single-threaded owner of the entire patient journey, from initial outreach through program completion, ensuring every touchpoint reflects our values and drives positive outcomes
Map and optimize all patient interactions across the experience lifecycle, identifying and eliminating friction points that impact enrollment, satisfaction, or retention
Partner cross-functionally with acquisition marketing, program operations, patient support, and technology teams to ensure seamless handoffs and consistent patient experience
Champion the voice of the patient across the organization, serving as the internal advocate for patient-centered decision-making
Develop workflows, policies, and communication protocols that embed empathy, clarity, and responsiveness into every patient interaction
Cross-Functional Partnership
Collaborate with clinical, research, and commercial partners to drive success across our goals
Influence technology stack for patient-facing platforms, CRM systems, and communication tools that enhance experience and enable personalization
Prioritize and manage competing needs across diverse internal and external stakeholders while maintaining patient-centricity
Serve as a thought partner to senior leadership on patient acquisition strategy, retention initiatives, and experience innovation
Who you are
We are looking for a few specific things that will help you succeed in this role:
A strategic marketing leader with 7-8+ years of experience, including 3+ years leading patient/consumer engagement, healthcare marketing, or mission-driven growth initiatives at startups, digital health companies, or patient-focused organizations
An experienced community builder and storyteller who has successfully developed highly engaging patient and HCP content, cultivated relationships with health influencers, and translated complex medical concepts into compelling narratives that drive action and enrollment
A patient experience champion who has developed touchpoints across the customer journey and partnered cross-functionally to eliminate friction and drive measurable improvements in satisfaction and retention
Fluent across the full marketing stack, from CRM platforms to social media management and community engagement tools, with hands-on experience building effective campaigns in resource-constrained environments
A natural relationship builder and collaborator who thrives at the intersection of marketing, patient operations, and product teams, with demonstrated ability to influence without authority and balance competing stakeholder priorities
Mission-driven and empathetic, with a genuine passion for improving patient outcomes and a track record of embedding patient voices into organizational strategy, communications, and decision-making
Some things that are not required, but you will learn on the job:
An understanding of rare diseases
An understanding of genomics, as well as genetic variants and other unique features of diseases
Biopharma business development and relationships, and the unmet needs for drug developers and researchers, especially in the rare disease space
As with all new hires at Probably Genetic, you will also need to be:
A good person. We work with some of the most marginalized populations on the planet and empathy is key
Patient-focused and motivated to have a lasting, positive impact on humanity
Comfortable in a fast-paced, often ambiguous environment with rapid change
Action-oriented and excited to build a company from the ground up
The salary range for this role is $158,000-$184,000 annually. Actual compensation offered will depend on several factors including but not limited to: work experience, education, skill level, and/or other business and organizational needs.
This is a hybrid role that will require working on-site 3 days a week in San Francisco (Tuesdays, Wednesdays and Thursdays). Local candidates only. Relocation is not currently offered for this role.
What we offer at Probably Genetic:
An engaging and supportive team all on a mission to improve lives
Fair and equitable compensation with competitive early-stage equity grants
Generous Flexible Time off policy, that we actually use
Parental Leave Benefits (12 weeks for both birthing and non-birthing)
Hybrid, flexible work with high-trust and autonomy
A bright, inviting, pet-friendly office in Downtown SF near transit
A “work from anywhere” policy, up to 4 weeks a year
Regular team retreats in exciting destinations
Health Benefits including medical, dental, vision, therapy, FSA, and 401k
And so much more!
Probably Genetic is committed to fostering a welcoming and inclusive work environment for people of all genders, sexuality, ethnicity, socioeconomic background and life experiences. We urge candidates of all backgrounds to apply. If you require specific accommodations as you interview or consider working with us, please let us know.
