Job Description
Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.
We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.
We operate across 3 business segments:
- Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations
- Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
- FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses
Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 500 staff with an intact startup mindset. We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia Pacific.
At Sleek, we believe AI is transforming content marketing, but human insight and strategic thinking are what drive lasting impact.
We are looking for an eCommerce Manager - Growt h to improve conversion, monetisation, and funnel performance across Sleek’s digital journeys.
Mission:
You will drive revenue growth by converting site visitors into customers through funnel optimization, experimentation, CRO, and AI-driven user experiences, with the long-term goal of owning the full funnel and Revenue per Visitor (RPV) for a market. .
Outcomes:
Outcome 1 (1–6 Months): Improve Funnel Entry Conversion. During the first six months, you will focus on improving the visitor-to-funnel-start conversion rate across key markets. This will be achieved by optimizing landing pages, CTAs, and funnel entry messaging, while ensuring that traffic intent is perfectly aligned with the landing experience.
Outcome 2 (1–6 Months): Drive Lead Generation on Paid Channels. Simultaneously, you will work to improve the lead generation rate on top paid landing pages. In close collaboration with the paid marketing team to ensure intent alignment , you will run targeted A/B tests on page structure, copy, and layout to maximize performance.
Outcome 3 (1–12 Months): Introduce AI-Driven Funnel Experiences. Over a twelve-month horizon, you will launch an AI-driven advisor for service and price discovery. Additionally, you will optimize the site for LLM-driven discovery and emerging AI browsing behaviors such as GEO and Web MCP, while actively using AI tools to improve overall workflows and funnel efficiency. .
Outcome 4 (12+ Months): Step Up into Full Funnel Ownership. You will develop a deep understanding of funnel economics and user behavior. As you influence key pricing, packaging, and monetization decisions , you will progressively take on end-to-end ownership of full funnel performance and Revenue per Visitor (RPV) for a designated market
Must-Have Experience:
- Professional Background: Bring 4 to 7 years of specialized experience across eCommerce, CRO, Growth, Digital Product, or Performance Marketing roles.
- Track Record: Demonstrate proven success in directly improving the performance of landing pages, digital funnels, or conversion rates.
- AI Fluency: Maintain an active, daily practice of using AI tools, showing a genuine enthusiasm for applying AI technology to enhance operational workflows, experimentation loops, and overall user experiences.
- Tooling Expertise: Possess practical, hands-on capabilities with key web experimentation, analytics, and behavioral analysis platforms such as GA4, Hotjar, VWO, Mixpanel, or comparable tools.
- Domain Knowledge: Core competency includes a deep understanding of CRO methodologies, user behavior dynamics, funnel optimization strategies, and the customer decision-making process.
- Cross-Functional History: Proven experience collaborating effectively with multidisciplinary teams across Marketing, Revenue, Product, or Engineering functions.
- Advantageous Skills: Familiarity with search engine optimization (SEO), parsing user intent, and navigating evolving AI-driven discovery ecosystems like GEO and Web MCP is highly valued.
Please Note: Your practical AI capabilities will be evaluated through a mandatory case study and an integrated debrief session during our interview process.
Must- Have Attributes:
- Customer-Centric Thinker: Thinks from the customer’s point of view and deeply understands user intent, behaviour, friction, and decision drivers.
- Ownership: Takes accountability for outcomes, conversion performance, and revenue impact.
- Data-Driven: Uses data, customer insights, and experimentation to make decisions.
- Structured Thinking: Able to prioritise problems and simplify complexity.
- Experimentation Mindset: Tests fast, learns quickly, and iterates continuously.
- Systems Thinker: Understands how traffic, messaging, UX, pricing, and funnels work together.
- Strong Collaborator: Works effectively across Marketing, Revenue, Product, and Platform teams.
What You’ll Be Responsible For:
- Conversion Optimization: Optimise landing pages, funnel entry points, and user journeys to improve conversion.
- Intent & Experience Alignment: Align traffic intent, messaging, and funnel experience based on customer behaviour and intent.
- Experimentation & Testing: Run A/B tests and CRO experiments to improve funnel performance.
- Friction & Drop-off Reduction: Identify and reduce funnel drop-offs and friction points.
- Commercial Performance: Improve conversion, monetisation, and Revenue per Visitor (RPV).
- AI-Driven Innovation: Introduce AI-driven funnel experiences and optimise for AI-driven discovery (Web MCP/GEO).
- Workflow Efficiency: Use AI tools to improve workflows, insights, and experimentation efficiency.
- Cross-Functional Collaboration: Collaborate with SEO, Paid, Revenue, Product, and Platform teams.
- Funnel Ownership: Progressively take ownership of end-to-end funnel performance for a market.
Behavioural fit is also important at Sleek, and we will be looking for candidates who have a proven track record of embodying the following attributes in their recent roles:
Ownership: This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and proactively help to get things back on track when challenges arise. Accountability is really important to us.
Humility: There is so much we don’t know. Humility allows for open-mindedness to feedback and a willingness to learn from others. It paves the way for collaboration and creates a positive work environment. It is a key ingredient of self-awareness and emotional intelligence.
Structured Thinking: Our business is complex with many layers (many services, many countries, many cultures). Regardless of whether you’re more analytical or creative in nature, being able to show sound judgement is important to us. It ensures solutions are pragmatic and balance the needs of the organisation, team and customers.
Data-driven: We are a data-rich business with 15,000+ small business customers. Each decision we make can impact many more people than we realise, so it’s critical that we use sound data to support our strategies and review the success of our initiatives.
Can have tough conversations in a positive way: It’s not a matter of if, but when difficult interpersonal situations arise. Disagreement, conflict and disappointment are a given in a fast-moving business where people care about their work. People who proactively have tough conversations with kindness build empathy, trust and great working relationships.
About the Interview Process
The successful candidate will participate in the below interview stages.
It might seem like a lot - but fear not - we come prepared! We anticipate the process to last no more than 3 weeks from start to finish depending on your availability.
Whether the interviews are held over video call or in person will depend on your location and the role.
One Way Video Interview/ TA screen call
A one way video interview and a quick call with our Talent Acquisition team
Case study on AI capability assessment
A ~60 minute, time-bound task
Technical Interview
A ~60 minute Interview with the hiring team
Soft skills interview
A ~45- 60 minute Interview with our CRO
References checks & Offer
We will request two professional references from our shortlisted finalists. These should be from previous managers or senior leaders you have worked closely with, ideally from your most recent roles.
Please note, references are a big part of our hiring process here at Sleek and are not indicative of receiving an offer with us.
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Requirement for background screening
Please be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role.
This may include using external vendors to verify the below:
- Your education
- Any criminal history
- Any political exposure
- Any bankruptcy or adverse credit history
We will ask for your consent before conducting these checks. Depending on your role at Sleek, an adverse result on one of these checks may prohibit you from passing probation.
By submitting a job application, you confirm that you have read and agree to our Data Privacy Statement for Candidates, found at sleek.com.
Some other great things about working at Sleek…
Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.
Flexibility: You’ll be able to work from home. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year
Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.
Personal growth: You’ll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.
Sleek is also a proudly certified B Corp. Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry’s, and P&G who are building an inclusive, equitable, and a regenerative economy.
