Job description
About Sofar
Sofar Sounds is a global community that connects artists and audiences through unique, intimate experiences. We bring people together in unexpected spaces across 78 countries and growing. Since launch, Sofar has worked with over 30,000 artists, hosted over 1 million fans at shows, and continues to connect with millions more online each month.
We’re passionate about discovery, storytelling, and creating memorable live experiences — and we’re building a brand that reflects the creativity of the artists and communities we serve.
The Role
As Manager, Social Media Marketing, you’ll shape and scale Sofar’s social presence globally while supporting local markets to thrive. This is a hybrid role: you’ll be both strategist and creator — developing frameworks and campaigns at scale while also shooting and editing TikToks, writing copy for carousels, and spotting trends before they peak.
You’re a creative tastemaker with a strong point of view, cultural fluency, and a passion for building community online. You’ll oversee global channels, partner with local markets, support brand campaigns, and ensure Sofar’s social storytelling is as intimate and unforgettable as the shows themselves.
What you’ll do:
- Develop and execute innovative marketing strategies in partnership with local teams — spanning organic and paid social, influencer collaborations, and localized activations.
- Set the creative vision for Sofar’s social presence and storytelling across Instagram, TikTok, YouTube, Threads, LinkedIn, and emerging platforms.
- Manage global socials & create posting plans that encourage engagement, boost ticket sales, and tell our story Build and roll out playbooks, resources, and toolkits that empower global and local teams to create content with impact.
- Conceptualize, shoot, and edit platform-native content with a strong creative POV — especially short-form video for TikTok and Reels — using tools like Final Cut, Adobe Premiere, or CapCut to edit.
- Repurpose long-form artist content into engaging short-form cutdowns.
- Write compelling copy and craft narratives that spark engagement, drive discovery, and deepen connection with our community.
- Collaborate with internal teams and external partners to create social-first deliverables for branded campaigns.
- Support launches, special initiatives, and new show formats (e.g. singles nights, comedy, dance) with social strategy and execution.
- Lead community management and foster engagement across platforms, amplifying Sofar’s artist-first ethos.
- Monitor and analyze social performance using tools like Sprout Social, translating insights into creative and strategic decisions.
- Experiment with new formats, trends, and tactics to grow reach and engagement while staying true to Sofar’s brand voice.
Who you are:
- A creative visionary with 4+ years in social media or digital marketing, ideally in music, live experiences, or culture.
- Skilled in short-form content creation — from ideation through editing — with proficiency in Final Cut, CapCut, or similar tools.
- Deeply tuned in to cultural trends and platform shifts, with instincts for what resonates across different communities.
- A storyteller and community builder who knows how to spark conversation, create buzz, and foster connection both online and IRL.
- Comfortable working across multiple teams and stakeholders, balancing strategy with hands-on execution.
- Analytical and data-driven, able to measure impact and adapt strategy in real time.
- Passionate about supporting artists and building inclusive, diverse creative communities.
$5,000 - $6,000 a month
If our mission and job opening resonate, you’re encouraged to apply even if your experience doesn’t precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.
