Job description
Company Description
Our agency client is seeking an expert Platform Buyer specializing in programmatic display and paid social to drive student recruitment for a higher education client. This hands-on role requires deep expertise across Google’s product suite and social platforms, with the ability to optimize campaigns daily to achieve enrollment goals. You’ll activate campaigns targeting prospective students across programmatic, Meta, Snapchat, TikTok, and emerging social platforms.
Contract Details:
- 35-40 hours/week
- 6 month engagement, with strong likelihood to extend into 12 months
- Immediate start
- Looking for candidates based in Boston or NYC but the role will be remote. EST is ideal
- $60-65/hr
Job Description
Campaign Activation & Management:
- Execute comprehensive campaign setup, trafficking, and optimization across programmatic display (DV360, Google Ads) and social platforms (Meta Ads Manager, Snapchat, TikTok, LinkedIn)
- Develop sophisticated targeting strategies leveraging first-party data, lookalike audiences, interest-based targeting, and behavioral signals to reach prospective students
- Manage daily optimizations across audience segments, ad creative, placements, and bidding strategies to drive enrollment KPIs (inquiries, applications, event registrations)
- Lead trafficking across all platforms, ensuring proper pixel implementation, conversion tracking, and attribution setup
- Monitor campaign pacing and performance; make proactive adjustments to achieve or exceed recruitment goals
Strategic Optimization & Innovation:
- Partner with planning and analytics teams to translate institutional enrollment objectives into tactical execution strategies
- Leverage platform-specific tools and features (Meta Advantage+, Snapchat Advanced Creation Tools, TikTok Spark Ads) to maximize creative performance
- Test new social formats, audience segments, and ad products to identify scalable tactics for student recruitment
- Apply cross-platform learnings to improve overall campaign effectiveness (e.g., audience insights from Meta applied to programmatic strategies)
- Stay current on social platform updates, algorithm changes, and education-specific opportunities (campus geo-fencing, student verification tools)
Analysis & Reporting:
- Analyze daily performance data across all platforms to identify trends, optimization opportunities, and potential risks
- Contribute to comprehensive performance reporting (weekly, monthly, quarterly) with clear insights tied to enrollment outcomes
- Develop custom dashboards that provide visibility into campaign performance for internal and client stakeholders
- Translate data into strategic recommendations for future campaign planning and budget allocation
- Present performance narrative that demonstrates impact on recruitment funnel metrics
Platform & Vendor Relations:
- Build strong relationships with platform representatives (Google, Meta, Snapchat, TikTok) to access beta features and support
- Identify and test new platform capabilities or ad products relevant to higher education recruitment
- Collaborate with media partners to secure added value opportunities or preferred access to inventory
- Maintain clear communication with internal teams (planning, creative, analytics) regarding campaign status and deliverables
- Proactively flag issues to Investment Director with recommended solutions
Qualifications
- 3+ years of hands-on buying experience across programmatic and social platforms in advertising agency environment
- Expert-level proficiency with Google product suite (DV360, Google Ads, Campaign Manager, Google Analytics) required
- Advanced expertise with social advertising platforms: Meta Ads Manager, Snapchat Ads Manager, TikTok Ads Manager
- Proven experience managing complex, multi-platform campaign structures across diverse client accounts
- Strong analytical skills with advanced Excel proficiency for performance analysis and reporting
- PowerPoint expertise for creating compelling performance presentations
- Deep understanding of audience targeting capabilities, data strategies, and privacy considerations across platforms
- Knowledge of conversion tracking implementation, attribution modeling, and measurement methodologies
IDEAL CANDIDATE DEMONSTRATES
- Higher education marketing experience or strong understanding of student recruitment challenges and enrollment funnel
- Expertise reaching Gen Z audiences through social platforms with knowledge of emerging trends and platform behaviors
- Track record of driving performance improvements through testing and optimization
- Ability to adapt quickly to changing priorities during peak recruitment periods
- Solutions-oriented problem-solving approach with proactive communication style
- Excellent verbal, written, and presentation skills for client-facing interactions
- Bachelor’s degree in marketing, communications, advertising, or related field
Additional Information
SUCCESS METRICS
- Achievement of enrollment KPIs (cost per inquiry, cost per application, application completion rate)
- Campaign delivery and budget pacing accuracy across all platforms
- Performance efficiency gains through ongoing optimization and testing
- Quality and actionability of insights provided in performance reporting
- Successful implementation of new tactics, formats, or beta opportunities
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.
