Summary
The job is for a Market Research Analyst at Yassir, a leading super app company operating in various countries. The role involves analyzing competitors' offerings in payment and delivery sectors, identifying market needs, and making recommendations to improve services.
Requirements
- Current education in marketing, commerce, management, or a relevant field
- Previous experience as an assistant product manager or tester
- Excellent analytical and communication skills
- Ability to work independently, proactively, and in a team
- Fluency in French and English (written and spoken) - mandatory
Responsibilities
- Analyze competitive proposals in the payment sector in Senegal
- Study competitors' food delivery, shopping, transportation of people and parcels services
- Examine and compare client journeys or the client experience of competing offers
- Collaborate with teams to identify functional gaps compared to competitors' offers
- Assist teams in the process of identifying market and client needs
- Participate in creating recommendations to improve or adapt our services based on competitive analysis results
