Job description
We are looking for a Senior Game Designer who combines systems design and economy design expertise with LiveOps and product strategy. You will shape the core progression and monetization systems of our free‑to‑play titles while owning an events and content roadmap that boosts retention and revenue. You’ll blend creative design with data‑driven decision‑making, transforming KPIs and player insights into clear, high‑impact updates. You’ll be a key force in an agile, multidisciplinary and creatively charged development team.
About CoolGames
At CoolGames, we’re proud to be a leading international HTML5 game studio, working with some of the world’s biggest ‘Big Tech’ game platforms, such as Netflix, Discord, Facebook and Microsoft Play. We also work with famous games IP such as Battleship, Angry Birds and Monopoly.
CoolGames is part of Keesing, the world’s largest Braintainment company. Keesing is a financially strong publisher of engaging sudokus, crosswords and many other puzzles & games with a presence in over 20 countries and headquartered in The Netherlands.
With the CoolGames HQ in Amsterdam, supported by our global remote teams, we offer market-competitive salaries, the chance to contribute to successful casual games that are played by millions and work directly with some of the biggest brands in the world. We believe in creativity, collaboration and delivering world-class gaming experiences, while giving you the choice to either join our Amsterdam studio or become part of our remote teams.
If you want to grow your career in a profitable, internationally recognized company, work closely with world-famous partners and be part of a highly professional international team,CoolGames is the right place for you.
About the role
As a Senior Game Designer, you will be responsible for the entire systems and LiveOps lifecycle. This includes designing new casual free-to-play games for desktop, tablets, and mobile, from initial concept through all stages of the product lifecycle. You will design and balance core loops, progression, rewards and game economy, then extend them through LiveOps: in‑game events, content drops, experiments and monetization changes that address KPI opportunities, lift retention and grow both IAP and ad revenue. Armed with analytical tools, you will translate insights into actions, weigh impact versus effort, and continuously iterate to keep our games fresh and competitive. Working side‑by‑side with developers, artists, QA and marketing in an agile environment, you will articulate strategy and results to stakeholders at every level, ensuring smooth execution. At the same time you will coach and inspire other game designers, fostering a culture of creativity, data‑driven decision‑making and constant improvement across the team.
Your responsibilities will include:
- Define and maintain the systems design for core loops, progression, rewards and economy (sources/sinks, pacing, difficulty), ensuring they align with player needs and business goals
- Build and evolve a LiveOps strategy and content roadmap (events, seasonal mechanics, IAP offers and ad-driven promos) that drives engagement and revenue
- Design and implement in-game experiments (A/B tests, event variations) and use the results to inform design decisions; iterate so each update measurably improves retention and monetization
- Specify clear, developer-ready design documents and balancing sheets; be the single source of truth for feature scope, rationale and success metrics
- Stay on top of casual F2P market trends and top-grossing competitors; pitch new content, meta features or mechanics (e.g., collections, passes, streaks, time-limited challenges) that fit our audience
- Collaborate within a multidisciplinary team (design, engineering, art, QA, marketing) to deliver features and LiveOps smoothly; participate in agile rituals to align with development cycles and product goals
- Present product vision, LiveOps plans and post-event analyses; communicate the “why” behind your strategy with data and research to secure buy-in from internal stakeholders and external partners
- Mentor other game designers and raise team craft through feedback and reviews
About You
- 5+ years of professional experience as a Senior Game Designer within the mobile or web F2P industry, with hands-on systems/economy and LiveOps experience
- Deep familiarity with top-grossing casual games and F2P mechanics; you know what keeps players returning and spending, and can anticipate shifts in player behavior or monetization patterns
- Ability to translate complex data and KPIs into actionable design changes and clear roadmaps, balancing player enjoyment with business objectives
- Strong written and verbal communication in English; concise specs and clear presentation skills
- Proven experience in cross-functional teams; you integrate creative, technical and commercial perspectives into a cohesive product direction
- Experience in mentorship or leadership, fostering designer growth, and promoting a positive, solution-oriented approach.
- Bonus: game economy design specialization; puzzle/casual background; HTML5/web distribution experience
What we can offer you:
- An international team of 50+ professionals from almost 20 different countries;
- Work closely with some of the biggest (upcoming) game platforms in the world on high-quality casual games that are played by millions of gamers;
- Competitive remuneration;
- A flexible remote working environment;
- Company events in HQ Amsterdam Office;
- A very open, informal and international company culture where everyone can make a difference.
