Job description
Bridge is a leading learning and talent development platform that helps organizations build engaged, high-performing teams through intuitive learning management, career development, and performance tracking. We empower companies to connect learning to real-world outcomes by making training actionable, measurable, and impactful for employees at every level.
About the Role
As the Lead Customer Empowerment & Adoption Strategist, you will play a critical role in shaping how Bridge customers experience learning—not just as a platform but as an integral part of their day-to-day work. You will develop and present real-world, role-based learning paths and adoption strategies that drive behavioral change, performance improvement, and long-term engagement.
This role requires a deep understanding and first-hand experience of end-user workflows and the ability to present learning programs that align with actual job tasks and business challenges. You will work closely with L&D leaders, HR teams, and frontline managers to ensure that training translates into on-the-job application and measurable success.
Key Responsibilities
Customer Learning & Real-World Adoption
- Design and implement a learning strategy that aligns with how employees actually work in Bridge—integrating training seamlessly into their daily responsibilities. This includes designing learning for a number of formats such as webinars, workshops, live-trainings, etc.
- Develop real-world learning use cases and content tailored to different industries, job roles, and workflows.
- Use Bridge’s LMS features (such as learning paths, assessments, and manager-driven development tools) to drive real-life skill application.
- Serve as a client webinar lead speaker & host, delivering presentations, answering live questions, and contributing to follow-up emails and calls from webinar sessions.
- Participate as a conference speaker and booth worker, bringing your knowledge and experience with Bridge to a broader audience, including prospects.
- Travel onsite & provide live training for customers, as needed (i.e. paid custom training hours, client professional development days, etc.).
- Join customer calls to assist with product adoption, sharing real-world application of Bridge from a former practitioner perspective.
- Assess technical issues and pain points clients are experiencing, offering best practice solutions.
User Experience & Adoption Optimization
- Map the employee learning journey to ensure training supports business goals and real-world skills development.
- Analyze customer usage trends, feedback, and behavioral data to identify adoption barriers and create solutions.
- Collaborate with Customer Success, Product, and HR leaders to align learning programs with employee performance and career growth.
- Develop strategies that encourage peer-to-peer learning, manager reinforcement, and continuous skill development.
Content Development with Real-Use Applications
- Create engaging training materials (interactive courses, video tutorials, real-world case studies, and guided practice sessions) that reflect actual workplace scenarios.
- Build role-based learning paths to ensure that employees develop job-specific competencies in a structured, measurable way.
- Work with subject matter experts (SMEs) to create industry-specific best practice guides and on-the-job reference materials.
- Stay ahead of learning technology trends to incorporate AI-driven learning, adaptive training, and digital coaching.
What You Bring
7+ years of experience in customer learning, instructional design, or workforce training strategy.
3+ years of experience as a Bridge client Practitioner, preferred.
Expertise with Bridge LMS, including learning paths, skills tracking, and performance enablement, preferred.
Expertise in real-world learning application—ensuring training translates into actual job performance improvements.
Experience designing role-based training programs that align with business workflows and employee needs.
Strong ability to translate customer needs into learning experiences that drive real behavior change.
Experience in learning analytics—using data to measure learning effectiveness and optimize adoption strategies.
Exceptional storytelling, facilitation, and communication skills to engage learners at all levels.
Proven ability to build strong relationships, collaborate across teams, and manage global projects with internal and external stakeholders
Experience with CRMs, such as Salesforce and Gainsight
Experience with Customer Support tools, such as Zendesk
Experience with Project Management tools, such as Jira
Experience with the Google Productivity Suite
