Director of Ad Operations- CTV Supply

Job description

Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized, and scaled for long-term success.

The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.

Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve.

Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers.

Director of Ad Operations – CTV Supply

KEY RESPONSIBILITIES

• Leadership & Management:
  • Lead, mentor, and inspire the Ad Operations team, cultivating a culture of excellence, collaboration, and continuous improvement
  • Define and execute strategic initiatives that align with company growth goals, particularly in CTV supply and programmatic delivery
  • Ensure the team has access to the necessary tools, training, and resources to excel
  • Lead SSP/DSP training sessions for new team members
• Campaign Management:
  • Oversee end-to-end management of programmatic CTV campaigns: setup, trafficking, optimization, troubleshooting, and reporting
  • Ensure campaigns are delivered on time, within budget, and exceed performance benchmarks
  • Collaborate with Sales, Client Services, Media, and Analytics teams
  • Validate tag functionality and troubleshoot technical issues
  • Plan and forecast inventory availability across platforms
• Operational Excellence:
  • Develop and implement best practices, processes, and workflows
  • Monitor and analyze performance data to identify trends and opportunities
  • Ensure compliance with industry standards and regulations
  • Design and optimize PMP deals to maximize yield
  • Manage inventory quality and work with third-party verification vendors
  • Prioritize work, understanding inbound requests and upcoming deadlines across the business
  • Create best practices in the department to scale the onboarding, testing, and deployment of partners
• Technology & Innovation:
  • Stay ahead of industry trends and emerging technologies
  • Collaborate with Product and Engineering teams to enhance platforms
  • Evaluate and integrate third-party tools
• Relationship Management:
  • Serve as the strategic point of contact for stakeholders
  • Develop and maintain relationships with DSP, SSP, and demand partners
  • Negotiate and manage partner agreements

REQUIRED EXPERIENCE

• Bachelor’s degree in Marketing, Advertising, Business, or related field (or equivalent work experience)
• 8+ years in digital ad operations, with at least 4+ years in a leadership role
• Proven track record managing CTV and programmatic campaigns at scale
• Hands-on experience with SSPs, DSPs, and ad serving platforms (e.g., FreeWheel, Xandr, Google Ad Manager, Magnite, PubMatic)
• Strong understanding of PMP deal structures, inventory monetization, and yield optimization
• Familiarity with third-party verification tools (IAS, DoubleVerify, Moat)
• Deep knowledge of industry standards (IAB guidelines, VAST/VPAID, OpenRTB)
• Exceptional leadership and team development abilities
• Analytical mindset with strong reporting and data interpretation skills
• Excellent communication, negotiation, and relationship management capabilities.
• Understanding of Audience Targeting: Ability to target specific demographics, psychographics, and behaviors effectively.
• Data-Driven Decision Making: Ability to analyze performance metrics and optimize campaigns based on data insights (e.g., CPC, CPM, CPA).
• Analytics & Reporting: Experience using analytics tools like Google Analytics, Facebook Insights, or similar to track, report, and optimize campaigns.

DESIRED QUALIFICATIONS

• Experience with cross-functional collaboration across creative, strategy, and analytics teams.
• Strong presentation and communication skills for client and internal stakeholder engagement.
• Experience building consistent brand voice and messaging.
• Ability to evaluate media campaign performance using KPIs like ROI, reach, frequency, conversions, and engagement.
• Familiarity with advanced programmatic TV targeting and measurement methodologies.
• Presentation & Communication Skills: Strong ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner.
• Brand Voice & Messaging: Experience working with clients to develop consistent messaging and tone that aligns with their brand identity.
• Campaign Performance Analysis: Ability to evaluate media campaign performance using KPIs like ROI, reach, frequency, conversions, and engagement metrics.

PERKS AND BENEFITS

• Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
• Diverse and forward-thinking environment
• Great career growth opportunity—you’ll have direct access to agency leadership
• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• Company events and industry conferences

At Lamark Media, we’re looking for people with passion, grit, and high integrity. You’re encouraged to apply even if your experience doesn’t precisely match the job description. Your skills and passion will stand out; especially if your career has taken some extraordinary twists and turns. At Lamark Media, we welcome diverse perspectives and people who think rigorously and aren’t afraid to challenge assumptions. Join us.

PLEASE NOTE: As a company, we take hiring very seriously. Interviewing with Lamark Media may include phone/video interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.

Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Further, Lamark Media encourages United States’ Veterans and persons with disabilities to apply for positions for which they are qualified.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.