Job description
The Field Marketing Specialist III designs, develops, and implements marketing programs and/or pricing strategies to support the organization’s products, services, or market sector. Uses specific marketing strategies and media (e.g., print, broadcast, digital) to launch and position products and services in a sector. Identifies and implements marketing strategies and programs in collaboration with sales and technical teams. Responsible for adhering to company security policies and procedures and any other relevant policies and standards as directed.
Work location: Remote in the U.S.A.
Candidates who reside within 40 miles of our San Antonio office will work in a hybrid location: work from home three days a week and in the office two days a week.
Key Responsibilities
- Other Incidental tasks related to the job, as necessary.
- Translates account-based sales objectives (both opportunity-based and relationship-based) to the demand and event marketing teams and partners to create the actionable cross-portfolio integrated go-to-market (GTM) marketing plans, strategies, programs, tailored messaging, and content that support driving pipeline and acceleration for targeted accounts and contacts.
- Manages day-to-day requirements to land demand generation and locally created marketing programs and readiness with sales.
- Drives market intelligence readiness, in partnership with segment marketing, for sales.
- Facilitates ongoing account check-ins with field sellers to ensure account goals remain on track and support forecast requirements, managing correction of errors and adjusting plans as necessary to support bookings.
- Monitors and reports results of programs and non-digital direct marketing activities.
Knowledge and Skills
- Intermediate knowledge of event planning, tactics, and management
- Intermediate understanding of the overall media and measurement/analytics landscape, online advertising, and marketing trends
- Intermediate understanding of Rackspace’s strategic and competitive position
- Demonstrated ability to work independently with minimal supervision while managing time effectively and meeting deadlines
- Demand Generation
- Budget Management
- Campaign Design
- CMS Tools
- Data Analysis
- Digital Media Savvy
- Formal Writing Skills
- Marketing Campaign Tracking
- Project/Program Management
- Social Media Marketing
- Social Media Savvy
- Stakeholder Management (external/internal)
Education and Experience
- High School Diploma or regional equivalent required
- Bachelor’s Degree required, preferably in a field related to the role. At the manager’s discretion, additional relevant experience may substitute the degree requirement.
- A minimum of 5 - 7 years of experience in the field of role required.
- Previous marketing experience in either of the following industries: public cloud, private cloud, Software as a Service (SaaS), Platform as a Service (PaaS), Infrastructure as a Service (IaaS), Edge Computing/Content Delivery Networks, or Enterprise I.T./Systems Integration
- Experience with Hubspot
- Experience with Salesforce
- Experience with the Microsoft Office Suite(Word, Excel, PowerPoint)
- Experience with working closely with Sales
Physical Demands
- May require long periods of sitting and viewing a computer monitor.
- General office environment: No special physical demands required.
Travel
- Occasional domestic/international travel, less than 50%
The following information is required by pay transparency legislation in the following states: CA, CO, HI, NY, and WA. This information applies only to individuals working in these states.
The anticipated starting pay range for Colorado is: $82,300 - $120,670
The anticipated starting pay range for the states of Hawaii and New York (not including NYC) is: $87,500 - $128,370
The anticipated starting pay range for California, New York City, and Washington is: $95,900 - $140,580
Unless already included in the posted pay range and based on eligibility, the role may include variable compensation in the form of a bonus, commissions, or other discretionary payments. These discretionary payments are based on company and/or individual performance and may change at any time. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location. Information on benefits offered is here.
Work location: Remote in the U.S.A.
Candidates who reside within 40 miles of our San Antonio office will work in a hybrid location: work from home three days a week and in the office two days a week.
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“Remote postings are limited to candidates residing within the country specified in the posting location”
About Rackspace Technology
We are the multicloud solutions experts. We combine our expertise with the world’s leading technologies — across applications, data and security — to deliver end-to-end solutions. We have a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimizing returns into the future. Named a best place to work, year after year according to Fortune, Forbes and Glassdoor, we attract and develop world-class talent. Join us on our mission to embrace technology, empower customers and deliver the future.
More on Rackspace Technology
Though we’re all different, Rackers thrive through our connection to a central goal: to be a valued member of a winning team on an inspiring mission. We bring our whole selves to work every day. And we embrace the notion that unique perspectives fuel innovation and enable us to best serve our customers and communities around the globe. We welcome you to apply today and want you to know that we are committed to offering equal employment opportunity without regard to age, color, disability, gender reassignment or identity or expression, genetic information, marital or civil partner status, pregnancy or maternity status, military or veteran status, nationality, ethnic or national origin, race, religion or belief, sexual orientation, or any legally protected characteristic. If you have a disability or special need that requires accommodation, please let us know.
