Job description
Description
About Popcorn Growth
A fast-growing social media company. Our main line of business is Popcorn Growth, a TikTok-first influencer marketing agency. Here to shake up stuffy old-school agency practices. We’ve worked with top brands like Kleenex, Costco, Walmart, Universal Music Group, etc.
We know that success on TikTok for brands depends on speed and efficiency.
We know that creators do their best work when we let them be the creatives.
We’ve operationalized the whole influencer marketing process so that we can help brands move at the speed of TikTok.
Now, we are looking for passionate industry disruptors who are ready to move as fast as we do.
Job Description– Generative AI Video Creator for Social Media Content
This is a fully-remote position. We just want the best, wherever you are.
We are looking for a highly creative, AI-savvy video creator to join our fast-paced team and help us produce high-performing promotional and influencer videos for our clients. This role is for someone who is excited about leveraging generative AI tools (like Runway, Pika, Adobe Firefly, Captions.ai, Creatify, APOB, Sora, etc.) to create virtual influencer videos.
You must have an instinct for social media storytelling—especially TikTok—and understand what kinds of videos convert. You’re obsessed with hooks, retention, and optimizing every second of content. You produce content that drives brand performance.
In this position, you will be part of a dynamic team that values impact, efficiency, and independence. As a fully remote company, all of our team members must be able to take full responsibility for their roles and sphere of influence.
Your Goals
You will be responsible for producing short-form videos using generative AI and human editing, ranging from creator remixes to promotional TikToks and case study recaps.
You will be in charge of the entire creative process— from scripting, to voice creation, to video creation to post-production.
More specifically:
Generate iterations of top performing influencer videos using AI. For example, this is an actual influencer who created a video for a brand. Your goal would be to use AI to make different iterations of this video. (Our legal team will secure the name and likeness of the influencers).
Create virtual influencer videos. You will create and design the “virtual influencers” for the videos to promote our clients’s brands. The goal is to replace more costly influencer videos with AI. Images of virtual influencers do not count, unless you stack them with other Gen Ai tools to create actual videos.
Create engaging social media videos with AI.
Develop a scalable playbook for how we leverage GenAI to consistently deliver high-performing videos across clients.
Compensation
$60,000–$90,000 annual DOE for full-time
$30,000–$60,000 annual DOE for part-time
Performance bonuses
Potential ESOP opportunities
Potential for leadership position, heading up an entire line of business for GenAI video content
Potential for equity
Flexible remote work environment
Opportunity to work on campaigns with top brands
How to Apply
Please apply by sending your resume and portfolio. Applications without a portfolio will be automatically rejected, unless your experience clearly demonstrates your ability to creatively and resourcefully excel in this role using GenAI.
Requirements
Video Creator Requirements
Minimum 2 years experience in short-form video editing for TikTok, Reels, or YouTube Shorts
Demonstrated experience using generative AI tools in your editing workflow (Runway, Pika, ElevenLabs, etc.)
You must have a portfolio, or at least 3 sample videos, that showcase your editing and AI-assisted video creation
Strong portfolio of social-first video content with measurable engagement results
You understand native TikTok storytelling (first 3 seconds, watch time, captions, memes, etc.)
Comfort working independently and managing your own deadlines in a fast-paced environment
Bonus if you’ve worked with influencer or UGC content
Will you succeed in this role?
Because we are a start-up, we may not have the most robust and in-depth training process, so people who excel in our environment are people who are fast, independent learners who can pick up concepts quickly.
Our training consists of:
Creative brief walkthroughs and campaign context
Loom tutorials for AI workflows and editing standards
Feedback loops with our Head of Creative and Client Success leads
Please note that there will be no technical training as we are hiring for candidates that come with Gen AI experience and skillset.
Keys to success:
You are obsessed with TikTok and know what’s trending (and why)
You are fast and efficient without sacrificing quality
You are flexible and know how to adapt to different brand tones and aesthetics
You welcome feedback and are not precious about edits
You don’t just follow directions—you think like a marketer and pitch creative ideas
You think scale
Please Do NOT apply if:
You need your hand held every step of the way. We need someone who can experiment, iterate, and move.
You don’t actively keep up with TikTok trends, formats, and memes.
You are more excited about making “cinematic edits” than performance-driven social content.
You aren’t comfortable using or learning generative AI tools.
