Summary
The job description is for a Junior Digital Communications Account Manager position at WebFX, a digital marketing agency in the US. The role involves working directly with clients, developing and maintaining client relationships, analyzing performance data, creating SEO strategies, managing PPC campaigns, performing research, and interpreting web analytics. The ideal candidate should have a Bachelor's degree, GPA above 3.4, related skills such as customer service experience, basic HTML experience, Google Analytics skills, Excel/Google Docs skills, copywriting for the web, presentation skills, and some of the signature FXer traits.
Requirements
- A Bachelor’s Degree
- GPA above 3.4
Responsibilities
- Work directly with a portfolio of clients as their direct point of contact at WebFX, educating them through clear communication, and helping them achieve their goals
- Maintain our world-class client retention rate by developing and fostering long-lasting client relationships
- Analyze performance data (in Google Analytics and MarketingCloudFX) and prepare monthly digital marketing campaign reports
- Develop appropriate SEO strategies and action plans/optimizations based on data
- Create and manage PPC (think Google Ads!) campaigns and work to ensure a positive ROI for clients
- Perform research to ensure client success - think keyword research, competitor analysis, and everything in between
- Devise the content strategy and outlines for our team of copywriters and manage the execution of web content based on client goals
- Manage the ideation, planning, and execution efforts of CRO special projects and champion CRO best practices for clients
- Perform A/B, website usability, and website conversion rate testing to determine what works best for your client and provide recommendations accordingly
- Get your hands dirty’ and get into the backend of client websites to correct errors and technical issues and implement content
Preferred Qualifications
- Part-time/summer job/internship experience is a must
- Customer service experience in any industry
- Advertising/marketing agency experience
- Digital marketing experience
- Basic HTML experience
- Google Analytics and/or analytical/research skills
- Excel/Google Docs skills
- Copywriting for the web
- Presentation skills
Benefits
- Opportunities to Learn and Train With Our Team!
- A Place to Grow Your Career
- In-Person Experience Alongside Our Team of Industry Experts
- Potential promotional path for Jr. Digital Communications Account Manager:.Digital Communications Specialist,Digital Marketing Analyst,Digital Marketing Consultant,Lead Internet Marketing Consultant,Sr. Internet Marketing Consultant
- Compensation. $45,500 -$48,500 (potentially higher based on work experience)
