Summary
The Manager of Rev Ops/Yield is a yield expert responsible for troubleshooting, testing, and implementing ad operations at Spine Media, an audience growth technology company. The role involves managing 3rd party vendor relationships, assisting in the development and maintenance of the publisher network, overseeing day-to-day optimizations, finding inaccuracies in revenue metrics, evaluating new technologies, streamlining process flow, staying updated with ad server and proprietary tracking software, correctly trafficking ad tags, providing ongoing status of experiments and implementation, interfacing with partners, managing documentation, managing staff productivity and resources, liaising with finance, developing and training team members, creating and managing Private Marketplaces (PMPs) and Programmatic Guaranteed (PG) deals, and participating in corporate projects as assigned.
Requirements
- 5+ years of experience in Digital Media/ ad tech space preferably with a major SSP / DSP or large-scale publisher/channel partner
- 2+ managing Customer Success and/ or Ad Operations teams
- Bachelor's degree or equivalent experience
- Highly proficient in Excel / Google sheets
- Expert in GAM (google ad manager), GTM, GA and other Google products
- Previous experience working with supply side platforms, ad servers, data management platforms and other tech partners. DSP / SSP/ EXCHANGES (AOL, Google, Index etc.)
- Deep understanding of ad monetization at scale, including both demand & supply side, programmatic (Header Bidding, PMP, SSP, DSP, RTB, Video, Native etc.)
- Excellent communication skills
- Ability to manage a small global remote team in different time zones
- Exceptional understanding of ad systems and technologies including Operative 1, Salesforce, Google Ad Manager, Ad-Juster, FreeWheel, DBM,, MOAT, IAS and all other
- Understanding of Google data studio and Analytics in depth
- Strong knowledge of campaign lifecycle management, ad sales process, trafficking, QA, performance analytics/reporting
Responsibilities
- Serve as the escalation point for troubleshooting, testing, and implementation of ad operations
- Manage 3rd party vendor relationship including checking in on completed tasks and duties ensuring work has been completed within the timeline given
- Assist in development and maintenance of our publisher network and maintain the effectiveness of the revenue generation throughout the network
- Help to oversee day-to-day optimizations of sites and demand stack around performance
- Lead the team in finding all inaccuracies in revenue, impressions, clicks and other KPI metrics where possible and fix them in a timely manner
- Assist in the evaluation of new technologies, and testing those on the sites
- Help to develop means to streamline process flow
- Stay current and aware of changes and updates in ad server and proprietary tracking software and help communicate to necessary teams
- Correctly traffic ad tags to vendors in a timely manner
- Provide ongoing status of experiments and implementation to the appropriate teams
- Participate in and oversee in the QA process Interface regularly with partners; resolve issues that arise including reporting discrepancies, creative policing, trafficking requirements
- Manage Documentation of protocols associated with the team and proper workflows
- Manage staff productivity and allocation of resources in collaboration with the CRO/CMO, Digital Ad Operations, to ensure company goals are met
- Liaises with finance where needed on invoicing and new business
- Manage staff performance to meet or exceed internal expectations
- Develop, motivate and train Digital Ad Operations Associate and Specialist team members as appropriate
- Participate in Corporate projects as assigned
- Create and manage Private Marketplaces (PMPs) and Programmatic Guaranteed (PG) deals
Preferred Qualifications
- Ability to multi-task in a fast-paced environment
- Experience using Asana, Jira, and slack
- Proficiency with Microsoft Excel and PowerPoint; ability to quickly master new productivity software application tools
- Proven self-starter, with ability to drive initiatives and end goals
