Job description
Parasocial Creator Marketing Director
Location: Remote (Based anywhere in the United States)
OVERVIEW
ACE empowers humanity to accelerate our pathway to a decarbonized economy, and we work at the nexus of strategic audience engagement, new media and civic engagement. We reach tens of millions of people with our programs each year and are driving a new narrative to engage audiences that our sector has yet to reach. We utilize leading-edge media strategies to combat dangerous disinformation, drive action-taking, and increase diverse participation in the democratic process.
Our staff and board members are dynamic, diverse and talented, and our team is currently growing to meet this critical moment of opportunity.
JOB SUMMARY
ACE currently has more than 7,000 youth content creators in its Creator Collective with microvideos being created across TikTok, Instagram and YouTube. To our knowledge, ACE is building the largest youth climate creator network in the world.
The Parasocial Creator Marketing Director will help devise and execute large-scale creator marketing campaigns via ACE’s Creator Collective. A key focus of this role will be in the conception and implementation of timely and innovative creator marketing campaigns in new and emerging parasocial media channels, with a special focus on streaming platforms (e.g. Twitch) and podcasts, testing new “always on” strategies informed by research and data. In addition, this position will lead the refinement and innovation of the internal and external processes that fuel our creator marketing campaigns to achieve scale, improve productivity and efficacy.
This is a full-time position based remotely anywhere in the US. The Parasocial Creator Marketing Director will work from home, meet weekly by video chat with teams and have weekly national full staff meetings with colleagues online.
Key Responsibilities:
- Drive the creation and execution of innovative streaming and long-form creator partnerships on relevant platforms that serve and amplify ACE’s mission and goals.
- Explore, develop, and test new campaign ideas, frameworks, and platforms/channels (e.g. Twitch, podcasting) that address our existing audience gap by helping us resonate with a different audience that cannot be reached on our existing channels.
- Build up a program of subject matter experts and get them placed onto podcasts and streaming platforms to talk about ACE campaign topics.
- Implement scalable processes for experimenting with content formats, platform activations, and compensation structures.
- Identify and leverage emerging trends in creator marketing to drive relevance/impact.
- Optimize creator sourcing and outreach strategies to best identify and recruit creators.
- Manage a large number of creators throughout every phase of content creation.
- Establish best practices for onboarding, activating, and nurturing long-term creator relationships.
- Develop brand/channel guidelines that highlight communication best practices for both different audiences and different social media platforms.
- Foster a community of large creators (high follower count, good engagement rate) in order to give ACE the best shot of working on multiple campaigns with these creators; similarly, foster relationships with the creator’s talent managers and agencies to expedite the opt-in process and potentially expand our roster even further.
- Coordinate with our ads team to boost and repurpose creator content for digital ads.
- Negotiate usage rights on Creator-produced content for ads.
- Manage creator marketing and communications vendors when applicable.
- Work with internal/external research teams on RCTs around the Creator Collective program.
- Work closely with the campaign team to ensure that influencer campaigns are compliant with platform, federal, state and local policies.
- Lead brainstorming sessions to consistently bring fresh, high-impact ideas to the table.
- Participate in funder pitch calls and campaign meetings, both internally and externally.
- Collaborate with internal teams to integrate creator partnerships into broader organizational goals and initiatives.
- Manage our SMS opt-in pathways, keywords and tracking links/processes to measure the success of creator content.
- Use analytics and internal Google Looker dashboards for reporting and analyzing innovation-focused creator work.
Qualifications
The ideal candidate for this role will be excited to take on a challenge, self-motivated with tons of initiative and persistence, and have the following experiences and skills sets:
- Proven leadership experience in creator/influencer marketing, ideally with 8+ years of direct campaign and creator management experience.
- You are well-versed in streaming, podcast and Twitch parasocial landscapes, have experience working in these mediums, have successfully booked appearances on podcasts/streams.
- You’re a creative, out-of-the-box thinker that has a knack for coming up with scroll-stopping ideas that break from the status quo.
- You are strategically-minded and are well-versed in tactics that drive clicks and actions.
- You have mastery of the core social media platforms (e.g. TikTok, YouTube, Instagram), in addition to new and emerging channels (e.g. podcasts, streaming, Twitch).
- You have strong copywriting skills and have a clear understanding of how to best communicate ACE’s messaging across each channel.
- Deep experience with managing a digital campaign, including fluency with common digital tools and technology, and comfort learning new tools and tech.
- You have a rigorous eye for detail, and are unable to ignore any out-of-place minutiae such as misplaced commas, extra spaces, or misconfigured settings.
- You have a solid gut instinct for content review on what is appropriate content for sponsored ACE videos. This would include looking for profanity or other issues, fact-checking statistics and comments made in creators’ videos, and making sure that all content is politically appropriate, depending on which entity we are using.
- Thrive in a fast paced agile organization, where we are trying out new ideas, building out new processes and growing rapidly in data complexity.
Desired Qualifications:
- Experience running an influencer/content creator management software like HypeAuditor, Upfluence, Creator IQ
- Advertising/marketing background
- Vast knowledge of social media platforms, its creators and the inner workings of platform communities
- Existing expertise or willingness to master trends in clean energy/renewables, policy, politics, climate and culture
- Current understanding of energy issues and climate
- Excellent oral and written communication skills in English
- Strong computer skills (Google Suite)
This description reflects ACE’s assignment of essential functions, it does not restrict the tasks that may be assigned. ACE retains the right to change or assign other duties to this position at any time. Employees must be able to perform the essential functions of the position satisfactorily. Reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. ACE has a zero tolerance standard for abuse and inappropriate behavior by staff members
POSITION DETAILS
- Annual salary range: $100,000-109,000, commensurate with experience
- Generous benefits include: Medical, Dental, Vision, 403b retirement savings plan, Vacation, Sabbatical, Paid Parental Leave, 2 Floating Holidays, 2 Community Service Floating Holidays, sick time, two weeks of full-staff time off (July 4 week and Christmas-New Years week) and 13 observed holidays
- ACE is an equal-opportunity employer that highly values staff diversity
- Location: Remote
APPLICATION GUIDELINES
Apply Here
ACE is an equal-opportunity employer that highly values diversity, equity, and inclusion and views the climate crisis as a social justice crisis. People who identify as Black, Indigenous, and People of Color (BIPOC), people who experience gender oppression, people with disabilities, and people who identify as members of the LGBTQIA+ community are particularly encouraged to apply.
