Job description
Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
A day in the life:
- The Programmatic Media Trader is a performance-driven problem-solver who thrives within a fully hands-on-key role. They’re responsible for building and optimizing programmatic media campaigns across channels like Display, CTV, Online Video, Audio, and DOOH. A deep understanding of the DSP mechanics and data savvyness are critical to ensure top results are delivered to clients. This role is ideal for someone who enjoys fast turnarounds, independent ownership, and performance based earning potential. You’ll partner closely with Programmatic Leadership, Business Development Leads, and the Media Planning team to turn business objectives into executable, high-performance campaigns.
Responsibilities:
- Campaign Setup + Execution
- Launch and manage campaigns across various DSPs (e.g. TTD, DV360, Amazon DSP, Adelphic, StackAdapt) with speed, accuracy, and attention to detail
- Ensure campaign framework and performance is aligned with primary KPIs (CPM, CTR, CPA, CPL, ROAS, etc)
- Development and implementation of audience targeting, budget pacing, geos, creatives, etc
- Ensure campaign Quality Assurance, verify tag implementation, and ensure proper tracking/measurement is in place
- Monitor delivery, pacing, and performance on a daily basis to hit client goals
- Diagnose issues (e.g. underdelivery, attribution issues, performance drops) and implement fixes
- Optimize toward performance metrics like conversions, site visits, or view rates using bid adjustments, audience refinements, supply filters, and frequency controls
- Cross-Team Collaboration & Vendor Management
- Partner with Programmatic Sales team to develop media plans, forecasts, and insertion orders
- Work closely with client-facing Account Managers to translate campaign performance into succinct reports with actionable insights
- Support campaign renewals, media plan expansions, and cross-channel testing ideas
- Maintain a strong understanding of inventory quality and preferred publisher lists
- Develop bespoke inventory deals across premium supply partners (e.g. Disney, NBC, CBS, Freewheel, Magnite, OpenX, etc.)
- Stay updated on DSP features, platform UI changes, and targeting capabilities
- Ability to adapt to and learn new DSPs for key testing opportunities and partnership exploration
Role Requirements:
- 3+ years in a hands-on-key programmatic trading role
- Robust media channel expertise across digital + traditional media channels including, but not limited to; TV, OOH, CTV/OTT, DOOH, Audio, Display, Direct Mail
- Working knowledge of ad servers, brand safety tools, and attribution platforms
- Experience managing multiple campaigns or clients simultaneously
- Strong ability to troubleshoot delivery, performance, or tracking issues independently and on a daily basis
- Strong internal communication skills on accounts to establish clear expectations, provide feedback, and keep teams aligned
- Strong Excel/Google Sheets skills and comfortable using large datasets to guide optimizations
- Comfortable working in a fast-paced environment, setting expectations, and stewarding campaign strategy
- Comfortable working with multiple deadlines and quick turnarounds, highly organized with strong attention to detail, and strong problem-solving and analytical thinking
Key Performance Indicators (KPIs)
- 100% campaign delivery pacing
- 95%+ campaign KPI performance
- 95%+ campaign CPM efficiency
- 90%+ on-time trafficking and launch rate
- 100% platform hygiene adherence (naming conventions, brand safety, blocklists, etc.)
Most Important Things (MITs)
- Deliver flawless campaign execution
- Optimize campaigns to exceed internal/external goals
- Communicate proactively with internal teams
- Maintain platform integrity, following SOPs and best practices
- Constantly evolve trading skills and platform mastery
Benefits & Perks:
- Base salary + commission opportunities
- Robust Medical, Dental, Vision, Disability and Life insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Fully flex work environment: full-remote, in-office, or hybrid
- 2 Employee Assistance Programs (EAP)
- 13 observed national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone’s responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ . If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.
