Job description
Business Overview
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
Position Overview
In this role the Sr. Associate, Commerce and Retail Media will directly partner in the development, implementation, and optimization of e-retail search campaigns to successfully execute set strategies and achieve business results. The Sr Associate will understand client goals and KPIs for multiple campaigns and key optimizations that can drive improved performance. You’ll also be turning insights into action by highlighting clear flow or cause, effect, and next steps in analysis of campaign performance.
We’re looking for a candidate who is enthusiastic about interactive media and marketing with a desire to learn and build knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics in a fast paced and fun environment. You’re ready to kick start your career in media and are excited to partner with some of the world’s leading consumer brands.
Responsibilities
· Daily campaign & budget management including optimizations
· Demonstrate application of industry and team best practices in managing campaign budgets & performance
· Show comfort and speed with analyzing & reporting data on a weekly/bi-weekly/monthly & ad-hoc basis
· Demonstrate ability to use historical data or vendor relationships to create benchmarks for current campaign performance
· Partner with team leads on forecasting media plans for planning purposes
· Become proficient with 3rd party ad-serving, tracking & analytic systems to be able to accurately input media plan details and launch campaigns
· Maintain detailed files of all pertinent records (latest media plans, performance reports, etc.) relevant to clients
· Professional communication with clients, vendors, partners in both written and verbal channels
· Including comfort leading recurring communications and demonstrating knowledge of outstanding deliverables on the team agenda
· Oversee reconciliation all campaign billing to ensure that client receives all planned media, billing is tracked in team documents, and budgets are on pace to deliver in full
· Contribute to client facing deliverables with professionally formatted and clear production sheets / forecasts / budget trackers as needed
· Contribute to team onboardings & trainings of new hires
· Contribute to eRetail platform POVs and evaluations through strong knowledge of capability vs KPIs of client business
Required Skills
· Strong understanding of Google, Amazon Sponsored Ads, Walmart, Target, with proficiency in MS Office Suite
· Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical
· Firm grasp of how to test marketing tactics and achieve performance metrics
· Basic understanding of at least one bidding platform such as Pacvue or Skai/Kenshoo
· Excellent writing, math, multi-tasking, organization, and communication skills
· Ability to manage multiple tasks to completion and communicate progress up to manager
· KINESSO does not require candidates to have a college degree
Desired Skills
· Bachelor’s Degree or Equivalent Experience preferred
· Previous agency or client experience strongly preferred
· 2-4 years of eCommerce experience preferred
· Experience with Google Shopping, Web Analytics, or other cross functional eCommerce skills preferred
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Salary Range
$70,000—$75,000 USD
