Job description
Senior Associate - Digital Marketing
About Neolytix
Neolytix is a boutique Consulting and Management Services Organization that works with small & medium-sized healthcare providers across the United States. Our portfolio of services caters to micro verticals and is built on the expertise we have developed in enabling these practices.
Work with a company where your work can make a real impact!
We are a boutique company respected and ❤ by our clients providing no-nonsense advice on key issues that impact them.
4.7 ⭐ on Google and 4.2 ⭐ on Glassdoor with 80% of approval rating!
About the Role
Neolytix is looking for a Digital Marketing professional experienced in Organic SEO, who has a product mindset to growing businesses and creating value for the brand portfolio assigned to them. This is a fully remote, individual contributor role with significant performance incentives on top of a base salary.
Who you are: You possess subject matter expertise in digital marketing and can translate a business requirement to a fully executable digital marketing plan.
You possess a robust understanding of Digital Marketing strategy, Competitive research and Funnel management mapped to Customer Persona being targeted.
Well versed in Organic SEO – Building traffic and funnels, conversion metrics, customer targeting, building measures in GA, attribution models etc.
Advanced Content Management Skills – Trim non performing content, research KW and build new content calendar that meets customer targeting goals.
You are familiar with setting up KPI tracking using attribution models, UTM Campaign manager and managing digital marketing performance
You are a savvy marketer and can wordsmith messaging for maximum impact
You are familiar with buyer personas and customer lifecycle stages, and you can piece that together with long term content strategy and marketing ideas
You have a thorough understanding of Keyword research, Google Tag Manager, Analytics, Conversion goals, Custom Audiences, Schema generation
You are an expert in On Page, Off Page & Technical SEO
You are familiar with website design and Wordpress CMS. You have built and designed websites.
You are creative and find new avenues to promote content by reaching out to influencers and other internet assets (Build relevant backlinks)
You are a multi tasker and can manage delegating tasks when needed, mentor team members and motivate them to perform
What you will do:
Build Marketing or services proposals for clients and prospects covering Website Design, SEO, Paid Campaigns & Social
Research & understand Target Market, customers, competitors specific to a service niche
Build Buyer personas, define and own the content strategy for different sales funnels
Own the Marketing Lead conversion goals for accounts assigned to you
Client Servicing – Promptly respond and answer communication from clients
Communicate and manage client satisfaction on the projects assigned to you
Track & report Conversions, Costs, Engagement, KW Ranking and SERP for identified KW in the form of SMART goals
Track competitive landscape, conduct content audits to identify search trends and opportunities, with the help of SEO tools.
Audit & Monitor Sales Funnel - All leads flow through the system correctly with correct attribution.
Keep a Master checklist of all forms on website & document each sales funnel
Keep a Master Checklist of all Pages & Schema Markups - Ensure periodic updates based on content updates
Stay up to date on latest trends in the service areas you are focusing on and come up withnew ideas to stay ahead of the competition
Setup 1 pillar page for each service Keyword
Maximize Page authority on Pillar page via Internal Linking
Work with Devsto ensure all Website changes/ Issues are completed or resolved in a timely manner
Ensure Content Plan supplements your Competitive & KW research
Publish a rolling Monthly Content Plan - Published last week of each month for next month)
Ensure Content is published periodically and timely
Work with Dev team to implement Spam Protection Measures to capture leads accurately
Conduct random audit on site and pages to make sure site functionality is up
Work with Dev team to implement site uptime and site formatting break monitors
Bring thought leadership in building new strategies for meeting marketing goals
Organize work with the team to help you achieve your goals in the most efficient manner
Support special projects for cross sell, promotion and new service launch
Skills and Knowledge, you should possess:
Graduate or a Post Graduate Degree in Business or Marketing Management
Product Mindset – Constantly looking at ways to improve status quo in the next iteration
Excellent Communication & Presentation Skills
High Degree of proficiency in:
Technical SEO – Competitive KW research, Link Google Analytics, Setup Goals, Tag Manager, Google Campaign UTM/ URL builder, Attribution Models
On Page SEO – KW, Meta Snippets, Schema’s, Yoast or other WP plugins
Influencer Marketing and Back Link Building
Website Design using WordPress. Some basic coding knowledge in PHP/ HTML/CSS is a plus (not mandatory)
Familiar with WordPress plugins ecosystem : Gravity Forms, Elementor, RankMath/ Yoast,
Experience with SEO tools like Google Analytics, Screaming Frog, Search Console, Ahrefs, SEMRush etc.
Analytical skills to drill down into a data and identify solutions and factors impacting performance
Creative, Solution mindset – ‘How it can be done’ rather than ‘This is what the problem is’.
Able to work independently Proactive, flexible, and hardworking teammate
At least 5years experience specifically in Organic Marketing, 8 years preferred.
