Senior PR Strategist

Job description

At Botanic Tonics, we know our world is fast, noisy and distracting. It can easily leave us feeling tied up, strung out and not ourselves. Maybe you think the more supercharged you are, the better you’ll be. Maybe escape is the only way for you to truly feel free. We’re not judging — we just have a different point of view. Because we’re not a fuel for keeping pace with the rat-race of every day. We’re not an elixir that transports you through the clouds to a tranquil place. We’re kava products with blends of other naturally active ingredients, designed to bring you down to earth and into the present, so you can make the most of every moment.

Why waste effort trying to quiet the noise when you can tune into it, to hear the one voice that matters? We believe choosing to engage with the here and now is more fulfilling. It makes us feel good, enriches our lives, and brings out our best selves.

Be Present. Be You. When you can truly be there, you feel free.

Overview

We’re looking for a business-minded Senior PR Strategist to join our growing team and lead strategic communications that build brand equity, protect reputation, and fuel sales growth. You’ll be responsible for driving earned media, securing high-impact placements, and positioning Botanic Tonics as a thought leader in the functional beverage and wellness space. The right candidate thinks beyond vanity metrics—understanding how PR directly supports business goals.

Key Responsibilities

Media Relations & Earned Coverage

• Develop and execute PR strategies that drive earned media across consumer and trade outlets

• Pitch story angles, product launches, and company news to secure high-value placements

• Build relationships with journalists, editors, and influencers across wellness, beverage, and Tier 1 media

• Monitor industry trends and identify proactive PR opportunities

Spokesperson Support

• Coordinate interviews with company execs and subject matter experts

• Lead media prep: messaging, Q&A development, and training

• Serve as point of contact between media and internal teams

Content & Messaging

• Write press releases, media alerts, Q&As, and fact sheets

• Develop narratives around innovation, milestones, and industry POVs

• Ensure consistency of messaging across internal and external communications

Industry & Thought Leadership

• Cultivate relationships within the CPG and wellness space

• Secure speaking opportunities and executive bylines

• Represent the brand at events, trade shows, and networking forums

Required Qualifications

• 2–5 years in PR, ideally in a PR agency or in-house at a CPG brand

• Experience in consumer packaged goods, ideally beverage or wellness

• Proven track record of earned media wins in both trade and Tier 1 outlets (e.g., WSJ, NYT, CNN)

• Skilled at coordinating interviews and preparing spokespeople

• Strong writing, pitching, and communication skills

• Organized, detail-oriented, and comfortable juggling multiple priorities

• Familiarity with media monitoring tools and PR platforms

• BA/BS in PR, Communications, Marketing, Journalism, or related field

Preferred Qualifications

• Experience in functional beverage, supplements, or natural products

• Existing media relationships in CPG and beverage trade press

• Exposure to crisis communications and reputation management

• Familiarity with digital PR and social media integration

• Experience working in emerging or high-growth environments

Preference for this position to be based in NYC or LA.

Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Botanic Tonics reserves the right to defer or close a vacancy at any time.