Summary
The job description is for a social media manager position at HiWave, where the employee will manage the company's Instagram account and other social media channels. They will create content, schedule posts, engage with customers, and collaborate with the marketing team on promotions.
Requirements
- Have experience building business Instagram profiles and using content calendars
- Strong ability to visualize an Instagram feed and adapt to brand personality
- Pursuing or have completed a marketing/communications degree, with an emphasis in digital media as a plus
- Extremely passionate for online marketing and data analysis
- A self-starter and excel in a fast-paced, creative environment
- Analytical, and great at communication and conceptual skills
- Detail-oriented, organized with the ability to work both independently and part of a team
Responsibilities
- Create and build company brand aesthetic on Instagram
- Schedule and monitor content calendar
- Creation of content - capture photos and videos for posts
- Utilize Photoshop, Canva, and other web design tools to produce graphics
- Work closely with marketing team to build Instagram promotions
- Implement active engagement strategy across channels
- Monitor and produce competitor analysis
- Research and collaborate with PR intern to plan influencer promotions
- Build and update HiWave's LinkedIn profile
- Stay abreast of company updates to promote on channels
