Job description
🎥 Own and Grow an 8-Figure Brand’s YouTube Channel.
Let’s Take Passion.io To The Next Level Together.
Do you..
📊 Obsess over retention graphs?
⏱️ Know that the first 15 seconds of a video make or break it?
✍️ Write like you’re scripting dopamine hits?
📈 Think about channel revenue like an operator, not just a creator?
If you speak fluent YouTube, keep scrolling. You’re gonna like this.
At Passion.io, we’re looking for a YouTube Channel Manager & Scriptwriter who understands the science of storytelling, retention, and growth.
You’ll lead the strategy and scripts for our brand’s YouTube presence, blending creator-style content with commercial growth.
You’ll collaborate across marketing, brand, and product to shape what Passion.io’s presence on YouTube means - and ensure it delivers real business outcomes.
Think: Purpose-driven Creator Storytelling meets Data-Obsessed Content Ops. Like if a faceless retention wizard, a brand builder, and a YouTuber with operator DNA had a content baby. 💥
🔥 Your Mission (If You Choose to Accept It):
- Own our YouTube growth: Scale our organic presence to drive revenue growth. Work closely with the team to develop content pillars, find and champion brand faces, and execute on a growth plan.
- Write binge-worthy scripts: Long-form and short-form storytelling to grow reach, educate, and build deep brand trust.
- Develop irresistible titles + thumbnails: Drive next-level packaging, develop thumbnails that boost CTR, and work closely with editors to grow retention.
- Track performance: Dig into the data, iterate on KPIs, and #levelup with each video.
- Channel performance = your north star: Grow not just views but value. Your decisions are backed by data and aimed at improving $$$ per video.
- Champion thought leadership: Turn our founder insights, customer stories, and creator strategies into magnetic video content.
- Collaborate cross-functionally: From Performance Marketing to Brand to Design - you’ll orchestrate content like a pro.
You’ll help us build a high-retention channel, not just for views - but for real connection.
This is a full-time role (not a side gig), where you’ll shape the content direction long-term alongside our team.
🧬 You’re Probably the One If You:
- Have 2+ years scripting or managing creator/brand YouTube channels (bonus if you’ve owned the full funnel from ideation to iteration!)
- Can speak deeply about metrics, testing cycles, and scaling a channel
- Think like an operator - you’re not here to just make videos, you’re here to grow a channel business
- Have written for real humans, not just robots - emotion, tension, pacing, and story beats are your jam
- Thrive on autonomy, remote work, async decision-making
- Can take feedback and run with it, adapting your approach with every iteration
🤩 Bonus Points If You:
⭐️ Have built faceless or performance-led brand channels before (and know how to inject soul into the strategy)
⭐️ Can write short-form hooks (IG reels, TikToks, Shorts)
⭐️ Have led thumbnail / title testing and partnered with high-performance editors
⭐️ Love repurposing, turning long-form into tweets, carousels, or newsletters
⭐️ Have a commercial lens on creative work - you’ve optimized for both views and revenue
❤️ The Passion.io Experience: What We Do & How We Work
At Passion.io, we’re on a mission to empower creators to build and monetize their own mobile apps - without coding. Our platform lets 15,000+ creators launch their own mobile apps and teach their passion - no code, no hassle, just impact. Over 200,000 users (and counting!) are learning through the apps they’ve built. You’ll be working inside a fast-moving, fully remote team that’s passionate about creator economy, product-led growth, and helping people succeed.
Here’s what makes working with us, well… kinda awesome 🤩
🌍 Remote-First - Work from anywhere in the world!
✈️ Global Gatherings - We meet in epic locations (think: Croatia, Portugal, Greece).
📈 Career Growth - We invest in YOU with coaching, training, and conferences.
⚡ Creative Freedom - Your ideas? They matter. Your content? It drives real impact.
🖥️ Tech Gear Budget- Get the setup you need to create at your best.
🏝️ Time Off That Counts - 24 paid vacation days + 10 “Celebration Leave” days for holidays that actually matter to you.
👶 Paid Parental Leave - Because family first, always.
⛵ Your Hiring Journey: Simple, Fast & Engaging
1️⃣ Let’s Connect - A quick intro chat with Monique, our Sr. Talent Manager.
2️⃣ Show Us Your Magic - A scriptwriting challenge to flex your storytelling & optimization skills.
3️⃣ Deep Dive - A chat with our Head of Performance Marketing, Oliver, to explore strategies, retention tactics & growth hacks.
4️⃣ Vision Match - Final conversation with our Co-Founder and CEO to align on creativity & impact.
TL;DR:
This is not just a writing gig.
We’re hiring a channel architect - a performance-minded, story-first YouTube native who lives in metrics and lives for impact.
If that’s you? 👉 Hit Apply Now - and let’s build something binge-worthy together. 🎯🔥
