Job description
Who We Are
Goodway Group is one of AdAge’s 2025’s BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.
Description
As the Senior Partner Sales Manager (Retail), you will spearhead efforts to expand Goodway’s retail practice nationally, by forging strategic agency, retail media network, and brand and supplier partnerships. Your primary focus will be on driving growth through a consultative approach, building relationships with key decision-makers, and consistent sales pipeline to achieve sustainable revenue growth. The list of job duties below is not exhaustive; we might need your amazing skill set for other tasks, projects, and initiatives.
What You Will Do
- Drive Revenue Growth: Develop and execute strategies to increase revenue through new business development in the retail media space, especially supplier know-know and familiarity. Craft a business plan focused on prospecting and achieving margin targets through new client and partner engagements.
- Sales Pipeline Management: Maintain a robust pipeline of prospects and meet specific sales targets. Own the entire sales process from pitch to launch. Ensure Goodway’s services are competitive and compelling.
- Strategic Partnership Growth: Build and deepen relationships with strategic and named retail partners to increase Goodway’s presence within major retail partners and generate lead flow and differentiation.
- Client Transition and Collaboration: Seamlessly transition client relationships to the Client Services team or across broader Goodway Org to deliver the best outcomes for clients. Collaborate with internal teams to create and deliver impactful sales pitches that solve clients’ core business issues.
- Network Building: Cultivate a network of strategic relationships within the marketing leadership ecosystem to enhance Goodway’s market presence and influence.
- Consultative Selling: Consult with clients to identify their business objectives and marketing challenges. Advise on retail media strategies including onsite and offsite, custom audience and measurement strategies, business analytics and insights, media execution, customer journey mapping, 1st party data utilization, and more. Quickly assess and evangelize what service model will apply to each opportunity.
- Industry Expertise: Maintain a strong understanding of changes in our clients’ industries and evolving needs. Deep understanding of the evolving retail media landscape, market dynamics, and client needs. Familiarity with emerging trends in retail and shopper marketing and opportunities.
- Pricing and Legal Expertise: Lead pricing conversations and contract negotiations for new business wins. Proactively understand and articulate the legal requirements of the client associated with what you are selling.
- Industry Leadership: Establish yourself as a knowledge and thought leader across the industry especially within your particular market. Serve as the company spokesperson at key industry events, panels and agency associations.
What You Bring
- Sales Leadership: Proven ability to drive sales growth and develop strategic partnerships in the retail media space
- Insight-Driven Thought Leader: Ability to identify client business objectives and uncover marketing challenges, offering solutions driven by insights
- Consultative Approach: Build new business relationships by understanding the retail media landscape, assessing specific needs and providing strategic recommendations deck to solve client problems
- Business and Market Acumen: Stay informed about macroeconomic trends, company financials, industry trends, and digital marketing technologies
- Retail Media + Digital Acuity: Familiarity with adtech and martech landscapes, retail media networks, staying up to date with latest trends, capabilities and competitive set in order to solve client business challenges
- Trusted Network: Established, trustworthy presence in the market with a network of deep client relationships
- Growth Mindset: Embrace a growth-oriented and entrepreneurial spirit
- Expert Communicator: Polished communication and storytelling skills, capable of representing the big picture.
- Negotiation Skills: Solid negotiation skills with expertise in pricing models, scoping business, and legal contracts.
- Collaboration: Ability to collaborate effectively with internal stakeholders to drive new business opportunities and new long term Goodway partners
#usremote
Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you’ve not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
