Job description
Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized, and scaled for long-term success.
The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.
Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve.
Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers.
PAID SEARCH MANAGER
We are looking for a skilled Paid Search Manager to serve as a team lead overseeing the tactical output and day-to-day workflow of a pod of specialists. You ensure quality control, prioritize execution, and elevate testing and analysis for accounts under your purview. You act as a trusted advisor to teams both internally and externally. You operate with a high degree of communication and responsiveness. You effectively run Paid Search campaigns while bridging the gap on campaign execution and client-focused strategy. You efficiently manage project needs, collaborate with teammates and delegate work to individuals with clear expectations.
KEY RESPONSIBILITIES
- Manage workflow and daily priorities for a pod of 2–4 team members.
- Review campaign builds, optimizations, and reports for quality and alignment.
- Translate strategic direction into tactical execution plans.
- Drive testing strategy, ensuring continuous learning and improvement.
- Collaborate with Associate Directors on resource needs and role growth.
- Support internal adoption of tools, automation, and processes.
SUCCESS METRICS
- On-time and high-quality deliverables across the team.
- Performance improvements tied to testing and tactical enhancements.
- Clear execution plans aligned with Client Services goals.
- Positive feedback from team members and peer collaborators.
REQUIRED EXPERIENCE
5 years of professional experience as a Digital Marketer.
Understanding of Audience Targeting: Ability to target specific demographics, psychographics, and behaviors effectively.
Data-Driven Decision Making: Ability to analyze performance metrics and optimize campaigns based on data insights (e.g., CPC, CPM, CPA).
Analytics & Reporting: Experience using analytics tools like Google Analytics, Facebook Insights, or similar to track, report, and optimize campaigns.
Cross-Functional Collaboration: Experience working with creative, strategy, and analytics teams to develop and execute integrated campaigns.
Presentation & Communication Skills: Strong ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner.
Brand Voice & Messaging: Experience working with clients to develop consistent messaging and tone that aligns with their brand identity.
Campaign Performance Analysis: Ability to evaluate media campaign performance using KPIs like ROI, reach, frequency, conversions, and engagement metrics.
PERKS AND BENEFITS
- Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
- Diverse and forward-thinking environment
- Great career growth opportunity—you’ll have direct access to agency leadership
- Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
- 401(k) with employer matching
- Company events and industry conferences
At Lamark Media, we’re looking for people with passion, grit, and high integrity. You’re encouraged to apply even if your experience doesn’t precisely match the job description. Your skills and passion will stand out; especially if your career has taken some extraordinary twists and turns. At Lamark Media, we welcome diverse perspectives and people who think rigorously and aren’t afraid to challenge assumptions. Join us.
PLEASE NOTE: As a company, we take hiring very seriously. Interviewing with Lamark Media may include phone/video interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.
Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Further, Lamark Media encourages United States’ Veterans and persons with disabilities to apply for positions for which they are qualified.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
