Job description
Wolf & Badger is the leading global platform for independent, ethical and design-led brands across fashion, beauty, home and lifestyle. With flagship stores in London, New York City and Los Angeles, and our rapidly growing online marketplace at wolfandbadger.com, we are redefining retail by empowering creators and connecting them with conscious consumers. As we scale our community of independent brands worldwide, we are expanding our brand partnerships team to bring on and support the next generation of purpose-driven brands.
Role Overview
We are seeking a highly motivated, ambitious and organised Brand Partnerships Associate to support the ongoing success of brands on our platform. The successful candidate will build relationships with a portfolio of brands and communicate marketing and other opportunities to them, as well as support the team with the growth of new membership through driving new brand acquisition. This is a hybrid sales and account management role based in SoHo NY, with responsibility across a brand membership lifecycle from prospecting, qualifying and onboarding of new brands, through to driving the ongoing success of a portfolio of independent brands on Wolf & Badger.
The successful candidate will serve as the first point of contact for new and existing brand partners, support Execs and Managers within your team, and play a vital role in ensuring the experience for your portfolio of US & Canadian brands on the platform is seamless, organised, and aligned with our standards. The ideal candidate is a self-starter with a growth mindset, strong organisational skills, and a genuine passion for independent, ethical brands. The role will pay a generous commission on sales-related activities.
Key Responsibilities
Brand Growth
- Prospecting: Conduct outbound prospecting via email, phone, Instagram, LinkedIn, and other channels. Qualify leads in line with Wolf & Badger values and commercial criteria.
- Acquiring brands: Schedule and coordinate discovery calls. Lead intro calls with prospective brands and share platform information. Manage brand communications and follow-ups. Own the day-to-day use of HubSpot CRM to manage pipeline status, contact records, and task reminders.
- Portfolio Management: Oversee the onboarding of portfolio brands, ensuring a fast, seamless process that enables brands to go live and immediately see value on the Wolf & Badger platform, from approval to activation.
- Experience Management: Optimise and manage internal processes including onboarding schedules, CRM records, payment tracking, and reporting. Collaborate with cross-functional teams (Support, Marketing, and Product) to streamline handovers and brand experience. Maintain consistent, clear, and timely communications with brand prospects throughout the process.
Brand Success
Relationship Management: Check-in regularly and gather feedback from your portfolio of US & Canada brands and work cross-functionally with internal teams to address any concerns and improve the overall brand experience.
Promotion and Collaboration: Collaborate with marketing and events teams to identify opportunities for brand promotion, such as participating in marketing campaigns, events, and in-store pop-ups to help drive the success of your brands.
Cross-functional Collaboration: Work closely with the Community, Ops, Marketing and Retail teams to ensure seamless communication and collaboration on in-store activations, organic marketing opportunities and special events, including providing hands-on ad hoc support for brands at New York in-store events (this may include occasional evening or weekend work).
Survey Engagement: Actively engage with brands following any negative NPS submissions or operational escalations (e.g., Trust & Quality issues), working to address concerns and improve satisfaction in collaboration with wider teams.
Churn Management: actively and proactively addressing brand churn through prioritising success for brands at risk of leaving, and actively leaving. Find relevant data, flag brands at risk and support on proactively engaging on calls in order to retain those brands. Handling pause and cancel requests within your portfolio, aiming to save brands and retain relationships
Upselling: Present brands with marketing packages, retail media and physical store add-ons in order to provide them with opportunities relevant to their stage of growth and development on the Wolf & Badger platform.
0–2 years experience in a sales, partnerships, or a customer-facing role
Excellent organisational and time management skills
First-class written and verbal communication skills
Ability to manage multiple workflows and timelines with precision
Self-starter mindset with a proactive, solutions-driven approach
Target-oriented and commission-motivated, with a drive to exceed KPIs
A natural rapport builder, able to confidently represent our brand to partners
A genuine interest in ethical retail, sustainability, and emerging brands
Existing knowledge of HubSpot or a similar CRM is a bonus, but not required
Competitive base salary of $50k-$55k, plus performance-based commission on sales activities
Fast-tracked promotion and career growth opportunities for high performers
The opportunity to join a mission-driven company at an exciting stage of growth
Hybrid working model (minimum 3 days per week in our office in SoHo, NY)
Ongoing training, mentorship, and development resources
Employee discounts and access to curated sustainable products
Generous health insurance contribution with choice of plans
Significant vacation/PTO allotment
Paid ‘pet-ernity’ leave, heartbreak leave and volunteering leave
401k with employer match
Quarterly Wellness Wallet - to spend on products and services which are meaningful to you
Wolf & Badger is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.
