Job description
Description
Job Summary:
We seek an experienced Higher Education Account Manager to drive client success and lead strategic marketing initiatives. This role combines strategic thinking with hands-on execution, serving as the primary architect of our clients’ marketing success stories. You’ll manage a portfolio of higher education clients, translating their unique missions into impactful marketing strategies while building lasting partnerships. Managing a diverse range of Higher Ed clients at various stages of their lifecycle requires resilience, adaptability, and high operational rigor.
Key Responsibilities:
• Own client relationships and serve as their strategic marketing advisor and day-to-day lead
• Lead strategic conversations and advance the marketing strategy for multiple high-profile client accounts
• Develop and execute comprehensive marketing strategies aligned with institutions’ enrollment, advancement, and brand goals
• Lead and mentor team members while fostering a collaborative, growth-oriented environment
• Drive innovative solutions by staying ahead of higher education marketing trends and best practices
• Manage project timelines, budgets, and deliverables across multiple concurrent campaigns
• Hone strategic and technical expertise to become a subject matter expert in maintaining key relationships.
• Analyze campaign performance and translate data into actionable insights and recommendations
• Identify and pursue strategic growth opportunities within existing client partnerships
• Facilitate clear communication between internal teams and client stakeholders
• Strategically plan long-term while executing short-term needs for clients
• Excel at managing multiple clients and work streams, thrive in a fast-paced environment and bring a strategic mindset that drives innovative, results-focused marketing campaigns.
What Sets You Apart:
• Strategic mindset combined with careful attention to detail
• Ability to build trust and rapport with diverse stakeholders
• Proactive problem-solver who anticipates client needs
• Passionate about higher education and institutional success
• Experience in managing and mentoring team members
• A strong professional network within higher-ed marketing and or admissions preferred
About Stratagon:
Stratagon is a forward-thinking marketing and technology agency with vertical specialization in higher education institutions, with particular expertise in serving HBCUs and mission-driven universities. We partner with institutions to transform their brand presence and drive meaningful engagement through data-driven, innovative marketing campaigns.
What We Offer:
• Opportunity to shape the future of higher education marketing
• Collaborative, innovative work environment
• Close collaboration with Agency Principals and the opportunity to lead upon standing out
• All this, plus Short and Long Term Financial, Work/Life and Health benefits
Diversity & Inclusion:
Stratagon is committed to building a diverse team that reflects the institutions we serve. We actively encourage applications from people of color, women, and members of other historically underrepresented groups in marketing technology.
Learn More here: https://www.stratagon.com/careers
Requirements
Required Qualifications:
• 6-8 years of account management experience, with demonstrated success in higher education marketing
• Proven track record of developing and executing successful marketing campaigns
• Demonstrated expertise in developing a marketing and communications strategy, media planning a plus
• Demonstrated ability to communicate and influence effectively at all levels of a client organization
• Demonstrated experience in delivering client-focused solutions
• Experience managing complex projects and client relationships simultaneously
• Demonstrated experience in a combination of the following within a Higher Ed environment: enrollment marketing, advancement campaigns, and brand development
• Strong analytical skills with the ability to translate data into strategic recommendations
• Exceptional communication and presentation abilities
• Bachelor’s degree in Marketing, Communications, Business, or related field
• Excellent prioritization and time management skills
• Excellent listening, negotiation, and presentation skills.
Preferred Qualifications:
• Experience with marketing technology in a Higher Education environment (HubSpot, Slate, Salesforce)
• Experience working with HBCUs or minority-serving institutions
• Project management or relevant marketing certifications
