Job description
ABOUT THE COALITION
The Building Decarbonization Coalition (BDC) aligns building industry stakeholders with energy providers, environmental and environmental justice organizations, labor and workforce stakeholders, equipment manufacturers, and local governments to help electrify homes and workspaces with clean energy. Through convening, policy analysis, and consumer awareness building, the Coalition is pursuing fast, fair action to accelerate the development of zero-emission homes and buildings that will help leading states cut one of their largest sources of climate pollution, while creating safe, healthy and affordable communities.
THE CALIFORNIA HEAT PUMP PARTNERSHIP
The California Heat Pump Partnership (CAHPP) is a public-private partnership launched and managed by BDC that brings together state policy leaders, heat pump manufacturers, retailers, distributors, utilities, and other key market stakeholders to rapidly scale California’s heat pump market and achieve Governor Newsom’s goal of installing six million heat pumps in California’s buildings by 2030.
CAHPP priorities include:
- Accelerating progress toward the installation of six million heat pumps by 2030, with 50% of funding directed towards low-income and disadvantaged communities.
- Facilitating closer cross-sector coordination between key stakeholders and decision-makers.
- Identifying and addressing technical, market, and policy barriers to accelerate heat pump adoption.
- Increasing awareness and favorability of heat pumps and building electrification among California homeowners, renters, and contractors through strategic marketing.
The CAHPP is guided by two advisory bodies, which convene three times per year in California and oversee actions and progress toward our goal:
- Public Policy Board: Policymakers including Governor Newsom’s Sr. Climate Advisor, the Chair of California Energy Commission, the President of the California Public Utilities Commission, and the Chair of the California Air Resources Board.
- Market Advisory Board: Executive leadership from major heat pump manufacturers, retailers, utilities, and other market actors from across the heat pump supply chain.
CAHPP INTEGRATED MARKETING STRATEGY
This year, the CAHPP will launch a comprehensive marketing, education, and outreach (MEO) initiative with a dual audience of both consumers and contractors. Through this effort, CAHPP aims to create a positive feedback loop where informed consumers drive contractor interest in heat pumps, and knowledgeable contractors, in turn, boost consumer confidence. An integrated strategy, outlined in the CAHPP’s recently released Blueprint, will use a targeted, multi-channel approach—including paid and earned media, influencers, experiential events, and digital tools.
POSITION SUMMARY
In this newly created role, the Associate Director of Integrated Marketing & Client Engagement will oversee and drive the execution of the CAHPP’s state-wide, multi-channel integrated marketing strategy—designed to drive both consumer and contractor adoption of heat pumps. This individual will serve as the connective tissue across CAHPP’s marketing, communications, partnerships, and digital teams to deliver cohesive, high-impact campaigns.
Reporting to the CAHPP Director, the Associate Director will own project execution, coordinate cross-functional teams, facilitate seamless external stakeholder engagement, and ensure all teams are moving in sync toward a unified vision. The Associate Director is not simply an oversight role—it requires a manager who can align workstreams, translate strategy into tactical plans, and problem solve to remove roadblocks. The ideal candidate brings a strong track record of running integrated marketing campaigns, delivering client-ready presentations, and managing complex projects in consulting or client-facing environments.
This role is ideal for someone who thrives in cross-sectoral environments and can speak the languages of marketers, digital strategists, product managers, and policy partners alike.
ESSENTIAL FUNCTIONS
Campaign Strategy & Execution
- Oversee the execution of the CAHPP integrated marketing strategy, ensuring work aligns with the CAHPP Blueprint and core goals.
- Serve as primary project manager across internal and external teams, ensuring deliverables meet quality standards and timelines.
- Work with cross-team leadership to translate high-level campaign goals into tactical work plans across marketing, partnerships, communications, and digital teams.
- Drive campaign workstreams forward by leading weekly cross-functional check-ins, maintaining accountability, and proactively removing roadblocks.
- Continuously assess and improve cross-team collaboration processes to streamline execution. Develop systems for transparent feedback loops, progress tracking, and performance evaluation across workstreams.
Stakeholder Engagement & Strategic Communications
- Act as key client-facing lead for CAHPP’s integrated marketing strategy, presenting updates and recommendations to state agency leadership and staff, corporate executives, and other Advisory Board members.
- Develop compelling client-facing materials, including campaign updates, presentations, and performance summaries tailored to executive and public-sector audiences.
- Collaborate with BDC’s partnerships and comms teams to ensure unified messaging and partner alignment. Ensure that all messaging, creative assets, and outreach efforts are consistent with Advisory Board-approved positioning and policy direction.
- Compile updates on market developments for quarterly progress reports for Advisory Board members.
- Present campaign updates at three in-person advisory board meetings per year and support preparation for stakeholder engagement moments.
SKILLS & QUALIFICATIONS
- 6+ years of relevant experience in marketing, strategic communications, or campaign execution, ideally within consulting, agency, or mission-driven organizations. At least 2 years in a personnel management role.
- Proven track record leading integrated, multi-channel campaigns—including digital, earned/paid media, partnerships, experiential events, and influencer strategies.
- Experience managing client or stakeholder-facing projects in complex, cross-functional environments.
- Outstanding project management skills; ability to track progress, hold teams accountable, and drive toward deadlines with minimal oversight.
- Proven ability to effectively manage multiple priorities and timelines concurrently and to adapt to evolving direction and objectives.
- Skilled at developing and delivering high-quality presentations and materials for executive-level audiences, including public officials and industry leaders.
- Working knowledge of digital engagement tools, marketing analytics, and product-launch best practices.
- A commitment to advancing decarbonization efforts and alignment with BDC’s mission.
- Preferred: Familiarity with California’s clean energy ecosystem, state agency communications or outreach, and contract management.
- Bachelor’s degree in related field.
WORK ENVIRONMENT, SCHEDULE, & TRAVEL
Travel within the state will be required for at least three advisory board meetings per year, plus additional team retreats and gatherings.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made for individuals with disabilities to perform the essential functions. This is a remote, full-time, salaried position with comprehensive benefits. Typical work hours are Monday through Friday, 9:00 AM to 5:00 PM.
COMMITMENT TO EQUAL EMPLOYMENT
The BDC values diversity in all its forms and is committed to an inclusive and transparent recruitment process. We recruit and hire without regard to race, color, national origin, ancestry, sex, gender, sexual orientation, sexual identity, age, religion, creed, disability (actual or perceived), medical condition including genetic characteristics, marital status, domestic partnership status, citizenship, military service, height, weight, HIV/AIDS status, or any other characteristic protected by state or federal law or local ordinance. BIPOC and people of diverse backgrounds are strongly encouraged to apply.
COMPENSATION AND BENEFITS
The salary range for this position is $140,000-$170,000 commensurate with experience, plus a competitive benefits package including paid health insurance coverage, retirement benefits with company matching, unlimited flexible paid leave, 12 paid holidays, access to professional development resources, and much more.
DISCLAIMER
The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.
