Job description
At Bazaarvoice, we create smart shopping experiences. We connect thousands of brands and retailers with billions of consumers through our expansive global network, product-passionate community, and enterprise technology. Our solutions enable brands and retailers to leverage high-impact user-generated and brand-owned content at scale, across retail, social, and search, helping convert shoppers to purchasers and advocates, delivering revenue and loyalty while building consumer and brand trust.
We’re looking for a strategic and collaborative content strategist to connect the dots between Bazaarvoice’s distinctive value propositions and relevance, from awareness to purchase through storytelling and demand-driving content across the whole marketing funnel. Reporting to the Head of Brand Strategy and Experience, this role is central in developing a unified, insight-driven content strategy and program that fuels awareness, demand generation, and advocacy across paid, owned, earned, and shared channels.
For content to be relevant and compelling, you are not just a content writer and storyteller; your strategic thinking, threading, and synthesizing on the overall content supply chain for Bazaarvoice and our ecosystem will be used daily. You’ll help architect and orchestrate a high-performing content strategy, program, and ecosystem that supports brand, product marketing, integrated planning and campaign by amplifying our product positioning, scaling thought leadership, and aligning every asset with measurable business impact.
Content Strategy & Alignment
- Build and evolve a connected content strategy that unifies brand, demand, advocacy, and product marketing initiatives, including executive presence, thought leadership. A content program that spans through Bazaarvoice’s brand, demand, and advocacy needs.
- Closely partner with the Manager, Content Marketing, Social Media Manager and team to align content strategy and scope, ensuring content priorities align with demand and brand goals.
- Collaborate closely with product marketing to intake key insights on buyer personas, product messaging, and competitive differentiation, which feed directly into content planning and strategy.
- Work with Bazaarvoice members of the Executive Leadership Team (ELT) and the Head of Brand Strategy & Experience to ideate, design, and execute a holistic executive comm program for thought leadership and brand awareness.
- Align with campaign and channel teams to ensure content alignment, fit and performance across GTM motions and buyer journeys, from awareness to advocacy.
- Identify opportunities to streamline content and storytelling across the customer lifecycle (TOFU, MOFU, BOFU, and advocacy).
- Design, orchestrate and partner with external communications and social media team members to extend Bazaarvoice’s holistic presence in target markets, segments, and watering holes.
Insight-Driven Planning
- Use customer, market, and performance insights for a high-impact content roadmap.
- Audit and evaluate existing content to identify gaps, redundancies, and optimization opportunities across funnel stages and formats.
- Collaborate with product marketing to refine messaging and positioning based on persona and market trends.
- Proactively stay on top of market trends, competitor messaging, and emerging content practices to keep our strategy sharp and forward-looking.
Multi-Channel Content Activation
- Partner with the Growth Marketing Manager - Campaigns, to ensure content is strategically mapped to channels (organic, paid media, web, email, social) and campaign objectives.
- Support advisory on content distribution strategies to increase reach and engagement across owned (blog, site), shared (social), paid (ads), and earned (PR, influencer), maximising reach and relevance.
Operations & Enablement
- Build and maintain a central content calendar across brand, advocacy and demand deliverables.
- Support and advise content planning cadence with Content, Campaigns, Product Marketing, and Growth to align on themes, priorities, and activation timelines.
Measurement & Optimization
- Partner closely with key stakeholders to define and track content performance metrics (engagement, conversion, pipeline contribution, share of voice, etc.), to feed into more strategic content planning.
- Share learnings and recommendations across marketing to improve messaging and content strategy.
Who You Are
- 8+ years of experience in B2B content strategy, editorial, or campaign content planning, preferably in SaaS or tech.
- Proven ability to connect creative storytelling with measurable outcomes.
- Excellent collaboration and communication skills with a proven ability to work effectively with cross-functional teams.
- Strong understanding of full-funnel content marketing and the role of content across paid, organic, social, and lifecycle channels.
- Familiarity with B2B content and campaign structures, GTM workflows, and buyer journeys.
- Strategic thinker who can see the big picture, while rolling up their sleeves to get content out the door.
- Adept at stakeholder management and collaboration across matrixed teams.
- Skilled in content performance analytics and optimization using tools like Google Analytics, Trends, Webmaster, CMSs, CRM/marketing automation systems, and project management tools.
- High degree of empathy and adaptability; able to “get in the weeds” and also operate strategically.
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