Job description
Contract Performance Marketing Expert Media Buyer (SEM)
Location: Remote`
About Ask Media Group: Ask Media Group is powered by energetic, data-driven marketers. We’re looking for an experienced Performance Marketing Media Buyer specializing in paid search to join this cutting-edge team to acquire ROI-positive traffic at scale. You’ll apply deep expertise in paid search marketing to manage diverse keyword portfolios that drive significant traffic and revenue for the company.
What You’ll Do
You’ll be a pivotal member of our team, managing large-scale performance marketing campaigns and responsible for driving meaningful performance for the company.
- Hands-On Media Buying: build, manage, and scale performance marketing campaigns across Google Ads and Microsoft Advertising, with a strong focus on paid search strategies (e.g., search arbitrage). Prior work in media buying for search aggregator or content-style sites (e.g., native, arbitrage) a big plus.
- Manage High-Volume Accounts: high spend ($1M+/month) portfolios composed of tens of millions of keywords across different categories and subjects
- Data-Driven Optimization: share performance insights to refine bidding logic, creative selection, and other optimization techniques. Conduct rigorous A/B tests on creative, targeting strategies, etc., directly helping to develop repeatable best practices
- Reporting & Accountability: monitor daily campaign performance, identify trends, diagnose issues, and quickly propose fixes. You’ll be accountable for performance, demonstrating high ownership of spend
- Influence Platform Development: partner closely with product and data science to inform platform features around campaign setup, optimization, targeting, and reporting. You’ll identify high-leverage campaign patterns for automation and provide critical feedback on new features and algorithms from a media buyer’s perspective
What You’ll Bring
- 5+ years of hands-on media buying experience with a strong track record in paid search marketing. Experience with performance marketing (e.g. search arbitrage, lead gen, and/or driving to search landing pages) preferred
- Proven expertise managing and optimizing large-scale campaigns on Google Ads and Microsoft Advertising. Experience with large budgets and/or large keyword sets preferred
- Expert understanding of Google Ads and/or Microsoft Advertising including deep knowledge of automated bidding strategies, ad types, platform settings, and optimization techniques
- Strong analytical skills and data instincts: you can identify trends, diagnose issues, and propose fixes quickly.
- Experience making informed decisions through A/B testing, analysis, reporting, and dashboards
- Strong understanding of performance metrics (e.g., CPC, CTR, RPM, ROAS, CPA) and how to drive them at scale.
- Technical knowledge including strong Excel skills. Experience with with SQL and BI/Analytics tools preferred
- Ability to work independently as well as in a collaborative team setting, with strong problem-solving and time-management skills. Experience collaborating directly with engineering, product, or data science teams to improve efficiency, tooling, or workflow systems
- Excellent communication skills and comfort working cross-functionally in a fast-paced, experimental environment while maintaining attention to detail
- Bachelor’s degree or relevant work experience required.
Company Culture
As an organization, we value transparency, collaboration, learning, and collegiality. People are passionate about learning and doing our best. Sometimes we fail, but we learn from these failures. All the while, we believe that maintaining work-life balance and having fun is the key to our success.
Salary & Benefits
The salary range for this position is $80,000- $120,000 USD annually. The base salary range represents the anticipated low and high end of the salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Ask Media Group’s total compensation package for employees.
Additional Information
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
