Summary
A creative copywriter is sought by LOD & SYKE to join their marketing team and write engaging marketing content for both B2B and B2C audiences. The successful candidate will create case studies, thought piece articles, monthly emails, LinkedIn posts, client materials, and assist in tone of voice development.
Requirements
- 5 years of B2B copywriting experience with examples that lean towards B2C in tone
- Impeccable written English skills
- Ability to write in various tones of voice based on author personas
- Quick to digest information and able to explain complex technical concepts in plain English
Responsibilities
- Write engaging, thought-provoking marketing content for both B2B and B2C audiences
- Create compelling success stories (case studies)
- Deliver original and thought-provoking opinion pieces (thought piece articles)
- Write monthly client emails as part of a cross and upsell nurture programme
- Generate new business leads through prospect emails
- Create suites of organic LinkedIn posts to promote service lines
- Write client, partner and prospect facing sales materials
- Assist in the development and evolution of the SYKE TOV
Benefits
- Work remotely or on client sites with support from the leadership team
- Flexibility in working hours, locations and time-zones
