Job description
The Tie is the leading provider of information services for digital assets. Our core offering, The Tie Terminal, is the fastest and most comprehensive platform for institutional digital asset market participants. With its unmatched breadth and depth of data coverage, combined with a suite of powerful, customizable tools, The Terminal provides an all-in-one solution to stay on top of the crypto market. Learn more about The Tie Terminal here.
The Tie’s clients include hundreds of the leading traditional and crypto-native hedge funds, OTC desks, MMs, asset managers, banks, and other institutional market participants.
We’re backed by top-tier investors and retain the capital, customers, and team required to scale. We are long crypto and play a leading role in bridging traditional finance and digital assets.
The Position
We are seeking an experienced Creative Director to lead the development and execution of high-impact visual storytelling and brand campaigns across both digital and print media. This leadership role requires a sharp creative vision, proven team management capabilities, and deep expertise in integrated marketing. A background in financial services or crypto assets is a strong plus.
The ideal candidate will bring a strategic mindset and the ability to conceptualize and deliver campaigns that resonate with sophisticated, global audiences. You will collaborate across marketing, product, and executive teams to elevate brand perception and ensure consistency across all creative touchpoints.
This position is open to candidates in person in New York or remote within the United States.
Responsibilities
Lead the creative direction and development of cross-platform campaigns (digital, social, print, events, and more
Manage and mentor a multidisciplinary team of designers, copywriters, and content creators
Own brand visual identity and ensure cohesion across all external and internal communications
Oversee execution of marketing materials including websites, ads, presentations, event branding, brochures, reports, and whitepapers
Translate complex financial or crypto-related topics into visually engaging narratives
Collaborate with marketing and product leadership to align creative strategy with business goal
Manage vendor relationships with creative agencies, freelancers, printers, and production partners
Maintain awareness of design trends, tools, and emerging media platforms
10–15 years of professional experience in creative roles, including at least 5 years in a senior or leadership position
Strong portfolio showcasing a balance of digital, video, print campaign work
Demonstrated success leading brand and campaign development for B2B or finance-related audiences
Exceptional conceptual and visual storytelling skills
Advanced knowledge of design tools (Adobe Creative Suite, Figma, Webflow, etc.) and production processes
Experience in AI Tools a plus
Experience managing in-house and/or remote creative teams
Excellent communication and presentation skills; fluent in English, Spanish (Strong Plus)
Knowledge of or experience with financial services, fintech, or crypto assets a strong plus
Nice to Have:
Experience in brand marketing and event marketing (conferences, activations, sponsorships, etc.)
Familiarity with Web3, blockchain, or digital asset ecosystems
Background in brand strategy or messaging development
Experience working in highly regulated industries
Competitive compensation (salary, commission, and options)
Flexible paid time off
Flexible working hours
A fast-paced and exciting work environment
Strong teamwork-driven culture
Salary range: $130,000- $220,000 (commensurate with experience)
Location: New York City / Hybrid / Remote
The TIE Inc is an equal opportunity employer.
