Director, Media Strategy and Planning

Job description

About Avalere Health

Guided by a single mission to make EVERY PATIENT POSSIBLE, our Advisory, Medical, and Marketing capabilities move as one, ensuring every patient is identified, supported, treated, and cared for. Equally.

Avalere Health is a global strategic partner, perfectly formed to solve the biggest challenges in health—at pace and at scale. We are united across the product lifecycle, uniquely positioned to understand every angle of life, health, and the human condition. Partnering with our clients, we are building a world where healthcare is not a barrier. And no patient is left behind.

We are powered by our unique and proprietary model, SenseMaking. Combining strategic tools and human ingenuity,  SenseMaking allows us to  transform limitations into pathways, obstacles into possibilities, and intricacy into action. Our talented, diverse, and passionate team—known as SenseMakers—strive each day to make EVERY PATIENT POSSIBLE.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you’d like to apply and need adjustments made, you can let us know in your application.

About the role:

The Director of Media Strategy and Planning is responsible for developing the strategic approach and leading all things media, including accurate budget control and the flow of media activity. Working across functional teams, the Director role will lead all planning and delivery of integrated cross-channel media plans including both digital (programmatic, endemic, social, search) and traditional (TV, print, OOH) media. This role is responsible for the full planning cycle from determining goals and objectives for media programs, developing budget recommendations, and modeling outcomes to reach those goals. The Director will lead of team of supervisors and planners in developing the subsequent plans, work with the analytics team to align on a measurement plan, and ensure team is delivering, optimizing, and achieving client goals accordingly. A successful candidate will lead via education and example, pitching in and working with junior team members as both a mentor and a colleague.

What you’ll do:

• Provide strategic thinking for the development, planning and implementation of client media plans, as well as the ongoing management of the campaigns. Work with key stakeholders to determine appropriate measurement techniques for properly evaluating success and criteria for optimization.
• Identify ways to grow accounts via new partnerships and additional opportunities for growth in media spend and/or fee generating activities.
• Lead team in developing RFPs, lists of media partners for consideration, and criteria against which partners will be evaluated.
• Oversee and assist junior team members in the planning process, execution, and day-to-day management of campaigns.
• As the team lead, build and maintain relationships with key stakeholders, account, creative, ad ops, strategy, and analytics teams across the internal organization, tofacilitate the implementation and measurement of campaign.
• Build and maintain relationships with key vendors, platforms, and technology partners, including identifying opportunities for new ideas and emerging technologies. Ensure junior team members are aware of and learning to take advantage of these opportunities.
• Monitor the latest trends in advertising and healthcare and work with appropriate internal stakeholders to develop client-facing POVs, test and learn scenarios, and resulting case studies, as appropriate.
• Participate in new business pitches and proposals as needed.
• Supervise team of three to six team members, helping to develop their skill sets and assigning appropriate tasks for career growth

About you:

• 10+ years of relevant agency experience in planning and buying media across both online and offline channels.
• Direct experience with pharmaceutical (preferred) and/or healthcare advertising for both patients and physicians.
• Knowledge of media planning and buying, third party tracking and ad serving technology, and audience and competitive research tools.
• Experience with paid social and search strategy a plus.
• Understanding of and ability to explain full-funnel media campaigns.
• Experience working within a full-service agency and/or client side preferred.
• 3+ years of supervisory experience or related account management experience.
• Bachelor’s degree required, preferably in a related field.

$140,000 - $155,000 a year

We are committed to offering a competitive and fair salary that reflects your location, qualifications and the experience you will bring to our team. Salary ranges posted are DOE.

What we can offer

Avalere Health aims to empower every employee to develop and thrive. We empower our team with the tools, skills, and support needed to think differently and to solve healthcare’s most complex challenges.

At the center of our people-led culture is our Career Experience team, whose mission is to provide every employee with a purpose-driven career. We also pride ourselves on our personalized learning approach to ensure you receive the training you need to help you grow within the company and take advantage of our global scale and scope.

We are committed to embedding diversity and inclusion in every aspect of our organization. We encourage diversity of thought, inclusive behavior, and break down barriers to ensure every individual feels valued and encouraged to contribute their unique abilities and potential. As part of our commitment to building a healthier world, every employee is also encouraged to participate in our community engagement efforts, which support a wide range of healthcare programs and wellbeing causes worldwide.

We have city hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization while maintaining and fully supporting flexible working practices. Our compensation and benefits package is benchmarked across the industry. We offer a generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, plus many other excellent employee benefits.

We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.