Job description
Drive marketing initiatives at a fast-growing NYC-based start-up!
Fresh Prints is an NYC-based custom apparel startup. We are one of the fastest-growing brands in the US with over 60% growth rate in the last decade. Our people are a critical factor in helping us achieve this growth.
How do we create unique value propositions? How do we optimize the existing revenue channels and develop additional revenue channels? How do we usher in the next stage at Fresh Prints? These are the questions our cross-functional Growth Team members work on every day. They do so not as developers, designers, or marketers, but as entrepreneurs, determined to drive the business forward.
We’re looking for someone willing to take ownership of projects, is super attentive to detail, is proactive, and can stay calm under pressure. The ideal candidate should love taking on new challenges.
Needless to say, you’ll grow as Fresh Prints grows. This is the perfect role for someone early on in their Marketing and/or Growth careers. You’ll get all the time and support you need to learn a lot, develop professionally, and have a big impact.
Description of the Role
- Develop and execute email and text messaging strategies aligned with organizational goals and target audience preferences.
- Plan and schedule email and text campaigns, considering timing, frequency, and segmentation to optimize engagement and conversion rates.
- Set up and maintain automated email workflows and drip campaigns using marketing automation platforms, ensuring seamless customer journeys and timely follow-ups.
- Design and optimize email templates and text message formats for various campaigns, ensuring consistency with brand guidelines and responsiveness across devices.
- Plan A/B tests on subject lines, content, calls-to-action, and other elements to optimize campaign performance and conversion rates.
- Monitor and analyze email and text campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI, providing insights for continuous improvement.
- Collaborate with cross-functional teams such as design, content, sales, and product to align email and text campaigns with overall marketing and business objectives.
- Utilize data analysis and segmentation techniques to create targeted email and text campaigns tailored to specific audience segments, increasing relevance and engagement.
- Prepare and present regular reports on email and text campaign performance, highlighting key metrics, trends, and actionable insights for stakeholders and management.
Requirements
- At least 2+ years of experience in marketing or related roles
- Tech background is preferred
- Strong collaboration and communication skills.
- Fluency in English is a must
- Strong time management & prioritization skills
- Super detail-oriented and meticulous with work
- Self-motivated and excited to work on different kinds of projects
- Understanding basic HTML and CSS will earn you brownie points
- Strong analytical skills with the ability to interpret data and provide actionable insights
- Basic knowledge of Google Sheets and MS Excel
Compensation & Benefits
- Competitive annual salary
- Health Insurance
- The opportunity to learn a lot rapidly
- Working with a talented and busy team dedicated to building a business together
Details
This is a WFH role
Your usual shift timings will be from 12:30 PM to 9:30 PM IST. However, during campaign launches and other critical execution phases, we clock out only once the work is done! As a high-growth startup, we thrive on velocity and flexibility.
If this excites you, we’d love to hear from you!
Fresh Prints is an equal employment opportunity employer and promotes diversity; actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.
