Job description
About GameChanger:
We believe in the life changing impact youth sports have on and off the field. Sports encourage leadership, teamwork, responsibility, and confidence – important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.
So if you love sports and their community building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.
The Position:
We are looking for an Email Marketing Specialist to join our Growth Marketing team, focusing on the execution of our email marketing campaigns for GameChanger users and associated GameChanger partners. You are an HTML expert who can report back on the results of sequenced, ad-hoc and triggered email campaigns across our 4 main customer audiences. You will build acquisition, retention, and reactivation email campaigns as part of a comprehensive overall marketing strategy, develop audience segmentation and targeting, and have a hand in both QA and A/B testing. You will report to our Senior Lifecycle Marketing Manager.
What You’ll Do:
Build and launch responsive, hand-coded HTML emails for GameChanger users and partner audiences.
Work with Product Marketing, Content, Brand Design, Experiential / Activation teams and Business Development to increase Year-over-year performance of revenue attainment by email outreach efforts.
Monitor email performance and report findings to team members.
Plan and complete QA testing projects across campaigns.
Design and run A/B testing projects.
Use audience segmentation and targeting to create diverse email programs throughout the customer lifecycle.
Who You Are:
3+ years of email marketing experience with an understanding of full lifecycle marketing, triggered messaging, and audience segmentation.
Strong HTML/CSS experience building responsive emails, not just tweaking templates, but coding full campaigns from scratch.
Understanding of responsive email design, QA testing, and email best practices.
Hands-on experience building and sending campaigns in Braze (preferred ESP) and managing content or lists in HubSpot.
Deep understanding of youth and team sports required.
Proven track record managing high-volume, multi-step email campaigns with deadlines and cross-functional input.
Experience in startup-to-scale environments with the ability to adapt quickly, stay organized, and deliver in fast-changing conditions.
Familiarity with Liquid for dynamic content and personalization is a strong plus, as is experience with in-app and push notifications.
Perks:
Work remotely throughout the US* or from our well-furnished, modern office in Manhattan, NY.
Unlimited vacation policy.
Paid volunteer opportunities.
Technology stipend - $4,000 every 2 years after your start to make sure you have the latest and greatest technology
WFH stipend - $500 annually to make your WFH situation comfortable.
Learning stipend - $500 annually towards continued development
Monthly physical, mental, wellness & learning stipend offered through Holisticly
Monthly lifestyle stipend offered through Fringe
Full health benefits - medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents.
Retirement savings - Traditional and Roth 401K plans are offered through Vanguard, with an immediate company match.
Life insurance - basic life, supplemental life, and dependent life.
Disability leave - short-term disability and long-term disability.
Company paid parental leave - up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents.
Family building benefits offered through Progyny.
DICK’S Sporting Goods and their family of brands teammate discount.
The target salary range for this position is between $100,000 and $120,000. This is part of a total compensation package that includes incentive, equity, and benefits for eligible roles. Individual pay may vary from the target range and is determined by several factors including experience, internal pay equity, and other relevant business considerations. We constantly review all teammate pay to ensure a great compensation package that is fair and equal across the board.
\* DICK’S Sporting Goods has company-wide practices to monitor and protect the company from significant compliance and monetary implications as it pertains to employer state tax liabilities. Due to said guidelines put in place, we are unable to hire in AK, DE, HI, IA, LA, MS, MT, OK, and SC.
We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
IMPORTANT NOTICE: All official recruitment communications from GameChanger will come from an email address ending in @gc.com or [email protected]. If you receive communication from any other domain, please be cautious, as it is likely fraudulent.
