Director, Marketing D2C eCommerce

Job description

Meet Yubico: the inventor of the YubiKey––the world’s first and leading security key. Our company’s mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and recently went public on Nasdaq Stockholm Main Market: YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. We  are a global company with a strong company culture and employees located in over 14 countries. Yubico’s  headquarters are based in  Stockholm, Sweden and Santa Clara, CA.  Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.

At Yubico, we offer:

Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.

Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).

Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it’s through Yubico celebrating wins or our buzzing Slack communities. We host an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace. Check out our Life at Yubico Page on LinkedIn and our awards here.

The Role:

We are looking for a strategic and creative Director, Marketing D2C eCommerce for our Consumer Technology markets. You will produce campaigns for consumers and lead the marketing efforts to drive awareness of our world famous YubiKeys and increase revenue for Yubico’s D2C e-commerce platforms. To ensure successful strategy building and execution of all campaigns you will work closely with cross-functional team members.

Key traits for this role include an entrepreneurial mindset, a data-driven approach, and strong leadership and communication skills. The ideal candidate will have a strong background in marketing and consumer technology (cybersecurity experience is a plus) with a proven track record of managing successful e-commerce campaigns for small businesses and consumers across D2C, partner and affiliate platforms, and marketplaces.

Tasks & Responsibilities:

• Develops e-commerce and digital marketing strategies, plans and programs to drive business growth objectives, help develop merchandising, marketing & creative strategies to grow revenue & profitability.
• Collaborate with cross-functional teams including product marketing, digital marketing, content, and sales to create compelling campaigns that engage, educate and convert consumers.
• Manages marketing budget, allocates resources effectively, and measures the ROI of marketing initiatives.
• Collaborates with product development teams to create compelling value propositions and go-to-market strategies.
• Align marketing efforts with overall business objectives, defining, tracking and optimizing against marketing KPIs consistent with our financial targets.
• Develops product positioning, messaging, and go-to-market plans to ensure successful product launches and adoption. Ensures consistent messaging across all marketing channels and materials.
• Collaborate with the broader e-commerce team to understand sales trends, product performance, and upcoming campaigns to inform upcoming e-commerce product assortments.
• Gather insights on top-performing products, customer feedback, and areas of opportunity for growth.
• Leads strategic planning sessions with global, internal, and external stakeholders.
• Managing campaign optimization for site traffic and conversion to sales.
• Identify new opportunities and lead initiatives to enhance customer engagement and acquisition.
• Lead the execution of marketing campaigns from concept to launch.
• Analyze data and trends to continuously improve marketing effectiveness and ROI.
• Work with the Global Communications team to analyze and optimize across organic search and social, video and community channels to raise awareness and increase brand awareness.
• Prepare and present reports to cross-functional teams and leadership on key metrics and insights.

Basic Qualifications:

• 8+ years’ experience in e-commerce growth, digital marketing, or marketplace optimization (e.g., Amazon, Best Buy, Walmart, owned channel, etc.)
• Successful track record in a senior marketing D2C e-commerce role.
• Experience working collaboratively within the ecommerce business as well as cross department, cross channel, cross company and externally to educate, influence and successfully launch digital and omni-channel programs.
• Demonstrated ability for developing multi-year and annual strategic plans that include assumptions and forecasts.
• Strong understanding of e-commerce trends, analytics, and customer preferences.
• Demonstrable experience with and understanding of SEO/SEM, marketing database, email, social media and/or digital advertising campaigns.
• Demonstrated critical thinking and analytical skills at the strategic and tactical levels.
• Utilizes data to make decisions. Strong data acumen. Hands-on experience gathering data and insights through various analytics tools including Google Analytics.
• Experience managing large budgets ($2 million+ annual) across multiple channels in multiple geographic regions.
• Mastery of project management, including the ability to prioritize work, delegate workload and manage the demands of a fast-paced environment and tight deadlines.
• A deep understanding of performance marketing across various channels, including Google Ads, Facebook Ads, and Amazon Ads, is essential.
• Deep understanding of and experience with leading e-commerce platforms and tools (e.g., Shopify, Klaviyo, Meta Commerce, Google for Business, etc.)

#LI-Remote

#LI-AS1

We are an equal opportunity employer, we value diversity and uphold an inclusive environment where all people feel that they are equally respected and valued. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, religion, national origin, disability, protected Veteran status or any other characteristic protected by law. We’d love to learn about what you can add to our diverse team.

Yubico does not accept agency resumes or referrals so please do not send them to our careers staff or employees. Yubico is not responsible for any fees related to unsolicited resumes or referrals.

Personal data submitted through this form is used for managing Yubico’s recruitment activities, which include facilitating any application you make, setting up and conducting interviews and tests for applicants, evaluating and assessing results and selecting candidates, and as otherwise needed in our recruitment and onboarding processes. The use of your personal data may also be necessary prior to entering into a contract with you (that is prior to offering you a job with Yubico). Your personal data will only be used for the purposes for which it was collected and in accordance with the Yubico Privacy Notice. We only keep your personal data for as long as necessary and in compliance with Yubico’s record retention policies. If you have asked us to, we will keep you informed of other opportunities at Yubico. We do this in various ways, including email and by phone. If at any time you do not want us to contact you or use your information as described herein please contact us at [email protected] to let us know and we will delete all such information. Providing your personal data is voluntary, but necessary to join our talent community, and if you do not agree to provide your data, we will not be able to consider you as part of our talent community.

As part of providing the requested service, we will transfer your data to be processed by Lever, Inc., a service provider contracted by Yubico AB and/or its subsidiaries that meets legally mandated privacy requirements. The Yubico Privacy Notice offers more information about Yubico privacy practices, including the lawful basis for processing of personal data, how to lodge a complaint with the supervisory authority, and how to contact Yubico to exercise your data subject rights. In this notice, when we refer to “Yubico”, “us”, “we” or “our”, we mean the Yubico group company or companies that you apply to, or correspond with, and which are responsible for any personal data collected about you.

Our U. S. benefits are designed for your overall well-being:

Health coverage. We’ve got you covered with top of the line health plans, including dental and vision. We pay 100% of your premium and 85% for your family.

Retirement plan. Our retirement plan includes a 401K dollar per dollar match up to 6% with a cap of $6K/year. Immediate vesting.

Wellness reimbursement. We offer $1,200.00 in wellness earnings (prorated based on start date) that you can use on your gym membership, a massage, or your favorite online fitness classes. This is a taxable benefit if you choose to participate.

Learning and development. We encourage your professional growth and offer a yearly development stipend of $3,000 and mentorship program.

Time off. We offer a total of 15 vacation days plus 10 holidays, and 7 sick days a year.

Paid parental leave. We love welcoming new family members to our YubiTeam! All parents receive 8 weeks of paid leave. Birthing parents receive an additional 8 weeks of paid leave (16 weeks total).

Commuter Benefits. If you need to commute to the office, we offer commuter benefits.

Strong mission & company values. We’re a global team on a global mission to make the internet more secure for everyone. We believe that every person’s work matters. That you should always be nice, stay humble, and have fun, and never take yourself too seriously.

We are an equal opportunity employer, we value diversity and uphold an inclusive environment where all people feel that they are equally respected and valued. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, religion, national origin, disability, protected Veteran status or any other characteristic protected by law. We’d love to learn about what you can add to our diverse team. We are an E-Verify Participating Employer.

Yubico does not accept agency resumes or referrals so please do not send them to our careers staff or employees. Yubico is not responsible for any fees related to unsolicited resumes or referrals.

Personal data submitted through this form is used for managing Yubico’s recruitment activities, which include facilitating any application you make, setting up and conducting interviews and tests for applicants, evaluating and assessing results and selecting candidates, and as otherwise needed in our recruitment and onboarding processes. The use of your personal data may also be necessary prior to entering into a contract with you (that is prior to offering you a job with Yubico). Your personal data will only be used for the purposes for which it was collected and in accordance with the Yubico Privacy Notice. We only keep your personal data for as long as necessary and in compliance with Yubico’s record retention policies. If you have asked us to, we will keep you informed of other opportunities at Yubico. We do this in various ways, including email and by phone. If at any time you do not want us to contact you or use your information as described herein please contact us at [email protected] to let us know and we will delete all such information. Providing your personal data is voluntary, but necessary to join our talent community, and if you do not agree to provide your data, we will not be able to consider you as part of our talent community.

As part of providing the requested service, we will transfer your data to be processed by Lever, Inc., a service provider contracted by Yubico AB and/or its subsidiaries that meets legally mandated privacy requirements. The Yubico Privacy Notice offers more information about Yubico privacy practices, including the lawful basis for processing of personal data, how to lodge a complaint with the supervisory authority, and how to contact Yubico to exercise your data subject rights. In this notice, when we refer to “Yubico”, “us”, “we” or “our”, we mean the Yubico group company or companies that you apply to, or correspond with, and which are responsible for any personal data collected about you.