Job description
About This Role
Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today.
Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.
As Growth Marketing Manager, Marketing Technology, you’ll play a key role in connecting business objectives to technology capabilities, ensuring our own channel communications (email, push, in-app, and more) are data-driven, consistent, and optimized for long-term success. You’ll work independently to lead initiatives, consult with cross-functional teams, and guide the evolution of our marketing technology stack, while continuing to grow your expertise & influence across Strava.
We follow a flexible hybrid model that generally translates to half your time on-site in our New York or San Francisco office — three days per week.
The application deadline is Wednesday, September 10th.
What You’ll Do:
As the Growth Marketing Manager, Marketing Technology, you will:
- Co-develop and lead the execution of Strava’s B2C marketing automation strategy across email, push, in-app, and emerging channels.
- Contribute to the MarTech team’s collective strategy and execution by ensuring marketing technology, data flows, and integrations are crafted to meet shared goals and enable scalable growth.
- Serve as a go-to consultant for marketing automation standard methodologies, guiding teams on segmentation, personalization, and journey design.
- Lead initiatives to strengthen campaign governance, quality, and compliance while reducing execution errors.
- Partner on vendor evaluation and capability expansion, providing insights that influence contract renewals and roadmap priorities.
- Define and track KPIs to measure marketing automation performance and value.
- Identify and implement automation and workflow improvements to increase team efficiency.
- Develop and maintain documentation, training, and enablement resources to upskill cross-functional partners.
- Collaborate with partners to translate business goals into scalable, measurable communication programs.
- Identify and explore opportunities to extend MarTech capabilities to create a more seamless top-to-bottom funnel experience.
What You’ll Bring to the Team:
- 4–7 years of experience in marketing automation, lifecycle marketing, or marketing technology in a high-growth environment.
- Experience with enterprise-level CRM and Marketing Automation Platforms and a strong technical understanding of how those platforms work and integrate with additional internal and third-party tools, including the relevant data concepts (APIs, JSON, ETLs, etc).
- Analytical, problem-solving skills and hands-on experience working with SQL and BI tools (e.g. Snowflake, Tableau, etc). You can write queries to extract and analyze user data to support marketing use cases and troubleshoot issues.
- Strong understanding of audience segmentation, personalization logic, and cross-channel campaign orchestration.
- Ability to translate technical platform capabilities into clear, actionable marketing strategies.
- Excellent communication skills with the ability to influence and partner across Marketing, Product, Data, and Engineering.
- Curiosity to explore how marketing technology can evolve to support broader acquisition and conversion goals over time.
Compensation Overview:
At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market-based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three tiers based on a cost of labor index for that geographic area. We will determine the candidate’s starting pay based on job-related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future. For more information, please contact your talent partner.
Compensation: $125,000–$135,000/year. This range reflects base compensation only and does not include equity or benefits. Your recruiter can share more details about the full compensation package, including the range specific to your location, during the hiring process.
For more information on benefits, please click here.
Why Join Us?
Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.
Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.
When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.
Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.
Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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