Job description
Upbound is the company behind Crossplane, the open source project which started the control plane revolution in the cloud native community. Upbound helps companies rise above the clouds with our Crossplane powered Universal Cloud Platform. With Upbound you get universal real-time visibility into all of your infrastructure environments, the same API centric approach Kubernetes pioneered for managing infrastructure and policies, and self service infrastructure capabilities.
The Head of Marketing will be responsible for influencing and leading the execution of Upbound’s marketing strategy. This individual will play a critical role in shaping our brand, driving demand generation, and positioning Upbound as leader in the cloud platform ecosystem. You will be responsible for working closely with the GTM team to help drive awareness and introduce Upbound’s products to new prospects, cater to a technical audience of technical buyers and developers, and ultimately be responsible for building our customer pipeline on our way to hitting our revenue goals. This person will report directly to the CEO.
In this role you will…
Marketing Strategy and Leadership:
- Help develop and execute a comprehensive marketing strategy aligned with Upbound.io’s business goals.
- Lead and mentor a growing marketing team, fostering a culture of innovation and excellence.
- Build a team to meet the demands of the business as the company scales and grows.
Brand Development:
- Refine and enhance Upbound’s brand positioning and messaging to resonate with technical audiences, including developers, cloud engineers, and enterprise decision-makers.
- Ensure brand consistency across all channels and touchpoints.
Demand Generation:
- Design and implement multi-channel campaigns to drive awareness, engagement, and lead generation.
- Collaborate with sales to create an effective lead funnel and nurture strategy.
- Optimize campaigns based on performance metrics and insights.
Content and Thought Leadership:
- Oversee the creation of high-quality content, including blog posts, whitepapers, case studies, webinars, and videos.
- Position Upbound as a thought leader in the cloud orchestration and platform engineering domains.
Partnership and Ecosystem Marketing:
- Build and manage co-marketing initiatives with partners in the cloud and cloud native ecosystems.
- Drive engagement within the Crossplane open-source community to strengthen Upbound’s reputation as a leading contributor.
Product Marketing:
- Work closely with product teams to develop go-to-market strategies for new features and products.
- Create compelling product messaging and enablement materials for sales and partners.
Metrics and Reporting:
- Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.
- Present insights and recommendations to the executive team to inform strategic decisions.
You’re a good fit if you have…
- 10+ years of experience in marketing roles, with at least 3 years in a leadership position.
- Proven track record of successfully marketing enterprise technology solutions, preferably in cloud, cloud-native, or platform solutions.
- Deep understanding of B2B marketing strategies, including demand generation, product marketing, and content marketing.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives for technical and non-technical audiences.
- Experience with open-source technologies and developer communities is highly desirable.
- Strong analytical skills and familiarity with marketing tools (e.g., Common Room, Rollworks, etc).
- A collaborative mindset and the ability to work effectively with cross-functional teams.
It’s a big plus if you have…
- A Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience is a plus.
- Owned the execution of marketing strategies at a growth stage startup in the recent past.
- Experience marketing a product with an open source component.
While building amazing technology is important, Upbound has an intense commitment to building a great culture. With company values like Be Accountable, Demonstrate Craftsmanship, Champion the Customer, Collaborate Decisively, Care For Our Communities, Act as an Owner and Engage Vulnerability; you’ll find yourself in a place where learning, growth, impact, and fun finally intersect. Similar to the open source community we serve, we look to each other to constantly iterate and improve on what we’re building and you will be a key contributor in this effort.
We encourage people of all backgrounds, gender identities, ethnicities, ages, or any other descriptors that make you uniquely you, to apply with enthusiasm and confidence. Upbound is a place where you can be 100% comfortable being you.
