Job description
Company Description
Do you want to work on the largest healthcare platform in the WORLD?
We are Doctoralia, a Docplanner Group company, present in 13 countries, responsible for serving more than 55 million patients and processing more than 15 million appointments per month. We currently have more than 2 million healthcare professionals in our database, totaling approximately 10 million patient evaluations to date.
Our mission is to help people live longer, healthier lives;
Through a diverse range of services, we are able to serve different audiences: our marketplace, which allows patients to schedule and evaluate appointments and doctors at any time of the day or night; and our SaaS system (Software as a Service) aimed at optimizing office management, patient flow and online bookings. All this through an internet platform and our iOS/Android apps.
Job Description
Position Summary:
We are seeking a results-driven and strategic Marketing Manager to lead our customer acquisition efforts specifically targeting individual doctors in the high-growth Brazilian market. This pivotal role involves translating global marketing strategy into actionable local initiatives, managing impactful B2B campaigns across various channels, and leading a small, dedicated team. A key focus will be the close partnership with the Sales team to generate and nurture a high-quality pipeline that directly contributes to revenue growth for the individual doctors segment.
Key Responsibilities:
Strategy Execution: Lead the implementation of the marketing strategy tailored for acquiring individual doctors in Brazil, ensuring alignment with global objectives and local market conditions.
Campaign Leadership: Plan, execute, and optimize end-to-end B2B marketing campaigns (online & offline) designed for lead generation and customer acquisition, with a clear focus on ROI and revenue impact.
Channel Management: Evaluate, select, and manage effective marketing channels and tactics to build and engage a robust pipeline of potential doctor clients.
Owned Channel Expertise: Develop, implement, and refine sophisticated email marketing and/or WhatsApp marketing strategies to build audience rapport and drive conversions.
Sales Alignment: Collaborate tightly and strategically with the Head of Sales for Individual Doctors to ensure lead quality, smooth handoffs, and achievement of joint pipeline and revenue targets.
Team Management: Lead, coach, mentor, and develop a team of Marketing Specialists and Content Specialists, fostering a high-performing and collaborative environment
Qualifications
Essential Requirements:
Experience: Proven track record in B2B marketing with significant experience in planning and executing customer acquisition projects, ideally within the SaaS industry.
Acquisition Focus: Demonstrated ability to design and implement effective marketing strategies focused on acquiring new customers and driving revenue growth.
Channel Proficiency: Hands-on experience with email marketing and/or WhatsApp marketing platforms and best practices, particularly for lead nurturing and conversion.
Data-Driven Mindset: Strong analytical skills with the ability to interpret marketing data, measure campaign performance, and make data-driven decisions for continuous optimization.
Execution & Problem Solving: Excellent execution capabilities with a preference for operating in a fast-paced environment and a proactive approach to identifying and solving growth challenges.
Leadership: Experience leading, mentoring, or managing a team, with a focus on guiding performance and development.
Language: Fluent English communication skills, both written and verbal, for seamless interaction in an international setting.
Desired Qualifications:
International Environment: Experience working within multinational or global organizations.
Marketing Automation: Proficiency with specific marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud).
Industry Knowledge: Familiarity with the healthcare, medical technology, or SaaS industry dynamics in Brazil.
Additional Information
At DOC, we value and celebrate diversity in all its forms. We are committed to attracting diverse talent regardless of gender, race, sexual orientation, religion, nationality, age, or physical condition. We are dedicated to building an inclusive and welcoming team where every individual can shine and contribute their best.
- We have compensatory time off(Banco de Horas);
- Food/Market Voucher;
- Medical, Dental, and Group Life Insurance;
- Pet Plan;
- iFeel app, for emotional comfort;
- Gympass for you and up to 3 people!
- Creditas: Payroll loan services, eligible after 6 months of employment;
- Stock Options - eligible after 6 months of employment (5 years grace period).
- Birthday Day Off;
- Daycare Assistance;
- Partnership Club, with discounts ranging from teaching institutions, such as colleges and language learning services;
- Referral Program offers up to R$600 per person who stays with us for more than 6 months;
- Leave of Absence/Time-off: In the event of the passing of loved ones, we offer 10 days off; if your pet passes away, we offer 2 days. Got married? 7 days of rest! Did the baby arrive? We offer 30 days for Dads and 6 months for Moms;
Work Model:
Hybrid: For those living in Rio de Janeiro or Curitiba metro areas, the work model alternates in-office days with work-from-home days, to be aligned with your manager.
Remote: For those residing in other cities across Brazil, the model is 100% remote—but you’re always welcome at our offices in Curitiba and Rio de Janeiro.
All your information will be kept confidential according to EEO guidelines.
