Job description
Important Notice:
This job posting is exclusively for current Togetherwork employees. Applications from external candidates will not be considered at this time.
If you are not a Togetherwork employee interested in joining our team, please explore future opportunities on our public career page: https://www.togetherwork.com/careers/.
Job Summary
Togetherwork provides Software-as-a-Service solutions to a variety of communities and businesses. We are looking for an amazing, data-driven marketer in the B2B SaaS space. You will be responsible for attracting site traffic through content marketing and thought leadership, converting that traffic into qualified leads, and optimizing those leads to close into customers through email marketing. You will lead our Petcare vertical solution’s content marketing strategy and manage our email marketing campaigns.
Responsibilities
Grow marketing-qualified leads and increase brand perception by converting organic traffic.
Design and implement content marketing strategy and content calendar to align with business goals.
Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, blog content, etc.).
Collaborate with other teams, including support, sales, and product, to create content.
Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
Research and write thought leadership content.
Optimize email campaigns through A/B testing.
Write engaging emails tailored to the contact’s stage in the buyer’s journey.
Analyze marketing and sales data to develop insights and make recommendations for optimization.
Monitor and maintain data quality within the marketing database.
Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
Assist in strategy calls to discuss lead generation performance versus forecast and identify strategies to achieve goals.
Work alongside all departments, including sales and product, to meet and exceed KPIs by creating exciting new marketing opportunities.
Deliver weekly and monthly reporting to the management team and actively monitor the contribution of marketing to overall revenue targets.
Requirements
Four-year degree in marketing or a related field
5+ years of successful B2B lead generation experience
Strong demonstration of a “test, measure, learn” mentality
Proficiency in marketing automation systems (e.g., HubSpot) and integrating those systems with other technologies
Strong ability to learn new platforms (e.g., Salesforce, HubSpot, etc.)
Excellent written and verbal communication and organizational skills
Ability to strategize and present opportunities
Eagerness to drive growth
Ability to manage multiple projects simultaneously in a fast-paced environment
Employee Referral Bonus
This position is eligible for a $1,000 employee referral
Access Referral Form Here
Salary Range
US Remote: $70,000 - $80,000 USD per year + bonus
