Marketing Manager

Job description

POSITION TITLE:Marketing Manager

REPORTS TO:Marketing Director

LOCATION:Greenwood Village, Colorado

WORK SCHEDULE / LOCATION:Remote options with some office time (flexible)

COMPENSATION:$80k to $100k depending on experience

OTHER COMPENSATION:Eligible for discretionary annual bonus and equity stock compensation

EMPLOYEE BENEFITS:Health (100% employee, subsidized dependents), Dental, Vision, Short-Term Disability, Onsite garage parking, Light Rail station in close proximity

PAID TIME OFF:Managed Flex Time at 130 hours (includes 48 hours sick time); 10 paid holidays

THE COMPANY

SOBR Safe, Inc. is a Delaware corporation publicly traded on the NASDAQ exchange under the ticker symbol “SOBR,” with headquarters located in Greenwood Village, Colorado. We are a technology innovator bringing safety solutions to workplace environments through integrated hardware and software solutions. SOBR integrates our proprietary software, SOBRsafeTM, with our patented transdermal, touch-based alcohol detection products, the SOBRcheckTM and SOBRsureTM, enabling non-invasive alcohol detection, biometric identity verification, and real-time cloud reporting.

Our marketing efforts are critical to expanding our reach, driving engagement, and promoting the impact of our products. We are looking to expand our in-house marketing team to continue scaling our efforts and achieve greater impact in both the B2B and B2C spaces.

THE POSITION

As a Marketing Manager, you will support the Marketing Director and play a key role in executing the marketing strategy across various channels, with a focus on e-commerce, content strategy, affiliate marketing, email marketing, public relations, and marketing automation. You will be responsible for driving integrated marketing campaigns, optimize customer journeys, and ensure alignment between our in-house marketing efforts and agency partners. This role requires someone with a strong blend of marketing expertise, technical skills, and an entrepreneurial mindset.

IDEAL CANDIDATE

• A proactive and strategic thinker who thrives in a collaborative environment.
• Experienced in managing multiple projects and campaigns with a results-driven approach.
• Comfortable working directly with external partners to execute marketing strategies.
• Highly organized, detail-oriented, and able to prioritize tasks effectively in a fast-paced setting.
• Ability to work autonomously, manage key areas of marketing, and bring fresh ideas to complement the broader marketing strategy.

POSITION RESPONSIBILITIES

• E-commerce Strategy: Develop and execute e-commerce strategies to drive traffic, conversions, and revenue, ensuring a seamless shopping experience across platforms.
• Affiliate Marketing: Manage and expand our affiliate marketing program, collaborating with partners to identify opportunities for growth and optimization.
• Email Marketing: Lead the strategy, design, and execution of email marketing campaigns, including nurturing, retention, and transactional emails.
• Marketing Automation: Oversee the implementation and management of marketing automation systems, ensuring effective lead nurturing and customer segmentation.
• Public Relations: Collaborate with the PR team to develop and execute strategies that drive brand awareness and positive media coverage.
• Content Strategy: Work with internal and external content teams to align messaging and optimize content across all digital touchpoints, from blogs to social media.
• Collaboration with Agencies: Act as a supplemental point of contact for agency partners in areas such as paid media, SEO, and organic social media.
• Data Analysis: Continuously monitor, analyze, and report on key performance metrics (KPIs) to assess marketing campaigns’ success and identify improvement opportunities.
• Team Support: Provide day-to-day support to the marketing director and collaborate with cross-functional teams, including sales, product, and customer support.

POSITION SKILLS & REQUIREMENTS

• Proven Expertise: Strong understanding of marketing automation tools (e.g., HubSpot) and e-commerce platforms (e.g., Shopify).
• Technical Proficiency: Expertise in email campaign management, customer segmentation, and using analytics tools to optimize performance (Google Analytics, etc.).
• Public Relations Experience: Experience working with PR agencies or teams to drive media coverage and brand visibility.
• Content Strategy: Strong background in content creation, SEO, and digital marketing best practices.
• Collaboration Skills: Ability to work effectively with cross-functional teams, external agency partners, and stakeholders to ensure consistent execution and alignment of marketing strategies.
• Analytical Thinking: Ability to analyze marketing data, track KPIs, and translate insights into actionable recommendations.
• Communication Skills: Excellent written and verbal communication skills, with the ability to present ideas clearly and persuasively to internal teams and external partners.
• Adaptability: Agile and able to thrive in a fast-paced, dynamic work environment.
• E-commerce Expertise: Demonstrated ability to drive e-commerce performance, optimize customer journeys, and improve conversions.
• Problem Solver: Ability to think creatively and solve complex marketing challenges with innovative approaches.

EXPERIENCE AND CREDENTIALS

• Bachelor’s degree in marketing or business
• Agency or in-house marketing experience is required
• 5+ Years of marketing experience with progressive advancement
• Technology Manufacturing and/or Software as a Service (SaaS) experience, preferred
• Experience in a startup environment while operating and scaling a high-performing marketing team is a plus

Recruiting Firm Riderflex is managing this search - https://www.riderflex.com/

We are a top-rated national recruiting firm serving small to large companies globally. Our services range from C-level executive Search to Mass-Volume Associate-Level Hiring, catering to all functions and industries. We specialize in an executive recruiting process that involves vetting candidates through video interviews conducted by seasoned C-level executives.

Furthermore, we are renowned for our unique approach to finding the perfect fit for clients and candidates. With a strong emphasis on cultural analysis and an executive recruiting process led by C-level experts, we excel in understanding and meeting specific industry needs.

Our mission is to create dynamic work environments driven by our commitment to excellence in recruiting, consulting, and candidate services. At Riderflex, we don’t just fill positions; we forge lasting relationships that propel businesses and careers.

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