Job description
Since our founding in 2017, Willow has grown from a start-up in Australia to serving customers around the globe. Our product offering digitizes the build world for a better world. We make our customers buildings work smarter for them and the environment.
You will be joining a team of performance-driven Willowers, backed by the most advanced technology the built world has ever seen.
We’re seeking a talented and experienced Senior Marketing & PR Manager to execute our marketing and communication initiatives across key channels. This role is perfect for someone who brings a strategic yet hands-on approach to social media, and a passion for shaping how our brand shows up across digital and physical touchpoints.
You’ll work on a variety of marketing functions—from content creation and PR to event support, customer engagement, and contractor management. If you’re a creative communicator with a track record in B2B marketing and a love for storytelling, we’d love to hear from you.
What You’ll Do
- Develop and execute marketing and PR strategies to support business goals and grow brand visibility.
- Write, edit, and review content across all channels—LinkedIn, blog, website, pitch decks, press releases, and customer materials.
- Manage our social media presence, particularly LinkedIn, ensuring content is engaging, consistent, and aligned to business priorities.
- Oversee the maintenance and continuous improvement of the website, including updates to content, layout, and performance in collaboration with external vendors.
- Partner with sales, product, and leadership teams to create and maintain compelling marketing collateral and pitch decks.
- Collaborate with internal stakeholders and manage external contractors (e.g., designers, web developers, PR consultants) to deliver quality outcomes on time.
- Support and help coordinate key marketing functions and events, including webinars, trade shows, and customer experiences.
- Lead customer marketing initiatives, creating case studies, coordinating testimonials, and developing campaigns to strengthen engagement.
- Track marketing performance metrics and present insights to inform strategy.
What We’re Looking For
- 5+ years of marketing and PR experience, ideally in a B2B technology or SaaS environment.
- Strong copywriting and editing skills, with the ability to simplify complex ideas into clear, compelling messaging.
- Experience managing and growing a professional LinkedIn presence and other relevant digital platforms.
- Familiarity with website CMS tools and marketing design platforms (e.g., Canva, Figma).
- Demonstrated ability to manage external contractors and creative vendors to deliver projects.
- Strong project management skills with attention to detail and ability to juggle multiple priorities.
- A collaborative, proactive, and adaptable mindset, excited by a dynamic and fast-paced scale-up environment.
By joining our team of Willowers, we offer true flexible working arrangements, remote and/or hybrid as well as parental leave available for those budding families.
But it is not all about us – it’s about you and the world around us. Willowers can dedicate up to 3 days a year to causes they love or level up through our Willow Academy. Psst…we’ve got your back with cool discounts on shopping and services too.
We at Willow never give up, we work smart, we care about our fellow human beings, and we always put our best foot forward.
At Willow, we’re not just looking for the right fit for the job – we’re excited to embrace a rainbow of talents and perspectives, fostering a vibrant workplace where all individuals are celebrated and discrimination is left at the door.
To find out more, visit the website:willowinc.com
