Marketing Manager, Growth & Product

  • $155k-$170k
  • Remote - Canada

Remote

Marketing

Manager

Job description

At Jobscan, we’re passionate about empowering job seekers to land more interviews with AI technology. We have helped millions of job seekers get more interviews in 100+ countries. Jobscan’s platform benefits job seekers, employers, universities, and communities. We’re a fast-growing remote startup. We are completely customer-funded without VC investments, profitable, and growing exponentially. Without investor pressure, we can be even more customer-focused. You get the stability you need while being a part of an accelerating startup.

Your Impact

As a Product & Growth Marketing Manager you will play a critical role in driving customer acquisition, engagement, and retention through both growth marketing initiatives and product marketing strategies. This role requires a strong analytical mindset, deep performance marketing expertise, and a strategic approach to positioning, messaging, and lifecycle marketing.

You will be responsible for developing and executing marketing automation, A/B testing, and performance-driven strategies to optimize conversion funnels while also leading product marketing efforts.

What You Bring

• A growth-driven mindset – You have a deep understanding of performance marketing, customer acquisition, and retention strategies, with a strong focus on data-driven decision-making.

• Hands-on experience with marketing automation – You know how to leverage tools like HubSpot to optimize email/lifecycle marketing, trial conversion, onboarding, and customer reactivation.

• An experimentation-first approach – You love running A/B tests to refine conversion rates, reduce churn, and improve product engagement, always iterating for better results.

• A knack for storytelling and positioning – You can craft compelling product messaging that resonates with different customer segments and drive successful go-to-market launches.

• A strategic campaign mindset – You have experience managing multi-channel marketing campaigns, from Black Friday promos to webinars, and keeping execution on track with Asana.

• A collaborative, results-driven attitude – You thrive in cross-functional teams, working closely with Product, Sales, and Customer Success to drive alignment and growth.

• A passion for fast-growing SaaS companies – You enjoy the challenge of scaling a business, testing new ideas, and continuously optimizing marketing performance.

The Challenges

We’re a fully bootstrapped small company that is growing very quickly. There will be growing pains. It can be a bit chaotic at times with competing priorities and that backlog just keeps expanding, but it’s an evolving company culture and you can help shape it. Until then, you have to be very comfortable with lack of structure, understand that you won’t have time to do everything, and know how to prioritize tasks on your own. Don’t be surprised if priorities change often.

The Team

The Product & Growth Marketing Manager will join an innovative and motivated marketing team who share a passion for helping jobseekers. You’ll be supported by and report to your manager, Angela Heald (Head of Marketing) and have the opportunity to work cross-functionally with other teams like Product and Engineering.

Join Us

We’re a team of experienced grownups who work hard and get home on time (especially true because we work from home). Our product isn’t glamorous but it’s satisfying work. We’re solving real problems within society, impacting millions of individuals, families, and communities, and making an unavoidable task significantly easier for many. We are a profitable scale-up that values sustainable growth. You’ll also hear us laughing often throughout the day, either with each other, at each other, or at ourselves.

If you thrive in an environment where excellence is the standard, where innovation is encouraged, and where you’ll constantly be learning and refining your approach, we’d love to hear from you.

Interview Process

Here is what you can expect for our interview process:

1. Call with our recruiting team (30 minutes)

2. Interview with hiring manager, Angela Heald (30 minutes)

3. Self-paced Marketing case study (2-3 hours)

4. Interview with Angela and 2 current marketing team members (1 hour)

5. Interview with James (1 hour)

Expected salary range: $155,000 - $170,000

Benefits

-  Remote work - we trust you to get your work done and make it to your meetings👩‍💼👨‍💼

-  Competitive salary + stock options - you should have a piece of what we’re building here🏗️

-  Flexible schedule - we make it easy to take care of the important things, like your family and health👪👩‍⚕️

-  Unlimited PTO + Canadian Holidays + Paid Sick Days -  we want our employees to have time to care for their personal wellness and mental health💆‍♀️💆

-  Wellness stipend - use for yoga class, gym membership, or anything that improves your personal wellness🧘‍♀️

- $1000 home office stipend, education stipend, internet stipend

-  Apple computer provided

-  Bi-annual company retreats

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