Job description
The Marketing Success Manager (MSM) position is responsible for driving business growth and championing marketing strategies for our small business customers. MSMs get to work with a diverse group of business owners from e-commerce, contractors, lawyers, doctors and more. Imagine being the marketing professional for over 30-50 small businesses. You are the go-to person for building marketing plans, implementing technology processes, and driving growth for these businesses. This role has a high impact on local economies and is one of the most rewarding positions we offer. You will gain a wealth of knowledge and be trained on marketing technology, processes, automation, tv advertising, search, social, and how to run a business as you work along seasoned marketing teams.
Our offices are located in Fort Collins, CO. This position can be in-office, remote* (in approved states and county), or a hybrid of the two!
Who You Are
- You are a self-starter
- You thrive on making a difference
- You want to learn cutting edge marketing techniques and strategies
- You love to sell, communicate, and strategize
- You want a deeper understanding of marketing and training
- You want to be able to control your financial future
- You are a positive problem solver
- You have great organizational and time management skills
- You want to be a part of a team and then eventually build your own
- You are goal oriented and data driven
Who We Are
- We specialize in “Making a Difference”, we call it “Mad.” It’s in our blood. Our manifesto. Our calling. We love Mad.
- We are a world-class digital marketing company, growing small-and medium-sized businesses through a single, powerful platform.
- We provide technology and talent, with Marketing360 as our powerful software backed by the professional marketing services that the team at Madwire has to offer.
- We are a collaborative group, and everyone has some kind of talent that fits into our greater puzzle.
- Joe and JB Kellogg are rated the top CEO’s by Glassdoor 3 years straight.
- We are an Inc. 5000 Fastest Growing Company in America for 8 years straight.
- We are rated in the Top 50 Family -Owned Colorado Companies for 11 years straight.
- We were rated #2 on Entrepreneur 360 (2017).
- We were rated the #1 Best Place to Work by Glassdoor (2016).
- We are rated a Top 10 Marketing Company by Inc. 5000 (2014).
What You’ll Do
- Ongoing Self-Learning - marketing is fast paced; we’re faster. You’ll be learning constantly and must be able to keep up with the changes and adapt quickly.
- Constant Professional Communication - internally with team members and externally with clients. Providing direction, overcoming objections and managing expectations are daily tasks.
- Diverse Marketing - this typically includes elements, such as brand and content marketing, paid advertising, CRM, email marketing, social media, video/OTT advertising and more.
- Marketing Strategy and Analysis - developing marketing strategies for clients and using data to do more of what’s working and less of what’s not while communicating the “why” effectively.
- Upselling: As MSMs work with multiple businesses, they have the opportunity to identify additional services or strategies that can benefit their clients. This involves an element of sales/upselling, where they propose supplementary services that can further enhance sales and marketing effectiveness.
- You will use platforms, like Marketing 360®️, Google Ads, Google Analytics, Google Search Console, Bing Ads, Facebook, YouTube, LinkedIn, Websites 360®️, WordPress, Shopify and more, to effectively implement digital marketing strategies.
Training Program
Our training program is heavily focused on hands-on learning. Trainees develop marketing strategies, complete account audits, and execute optimizations for clients accounts. By proving their ability to learn and provide value to clients, the best of the best MSM trainees earn the opportunity to be promoted to marketing teams where they will manage their own book of business.
How You’ll Make Money
MSM income consists of a base salary of $30,000 per year plus commission and bonus. Eligibility to begin earning commission usually begins in the second or third month of hire, depending on pace in the training program.
Marketing Success Managers make an *average of ~$55,000 in their first year and generally experience $20,000 in income growth each year thereafter. *Averages are based on 2023 MSM payroll.
Employee Health Benefits
Healthcare coverage is available through UMR. Ancillary coverage options provided by Guardian for accident, life, critical illness, long term disability, and hospital indemnity. Madwire also has ancillary coverage options provided by Metlife for vision and dental. Additionally, Madwire provides employer paid life through Guardian for Colorado employees and employer paid life and short term disability for Non-Colorado employees. Eligibility to enter Madwire’s plan is effective on your first day of employment.
401(k)
Madwire offers a 401k plan through Nationwide. Eligibility to enter the plan is first of the month following 60 days of employment. Madwire will match 50% of employee contributions up to 6% effective after one year of employment.
Paid Time Off
Madwire’s PTO policy offers unlimited vacation, eligibility to participate in this policy is effective 90 days after employment. Additionally, Madwire provides 5 sick days and 10 paid holidays per year.
What are the opportunities for growth?
MSMs that seek to eventually build their own team will have opportunities to take their knowledge of account management and be selected for internal leadership roles. We have had MSMs start out in this role that are now Chief Advertising Officers, VP of Marketing, Chief Marketing Operations Officer, Chief Marketing Officers and Directors. As the organization grows we look to our MSM teams to fill these and many more leadership opportunities.
How are the teams structured?
Marketing Success Manager teams are led by a Lead Marketing Success Manager, who reports to the Director of Marketing over their team.
What else makes the position notable?
Our hours are 7-4pm MST Monday through Friday. There is no travel, no weekend work, and accounts are assigned to you (you do not have to generate your own clients). We invest heavily in advertising and marketing to generate accounts and the same strategies you are using for customers are what we use to drive new business for ourselves. Work from home opportunities available.
Approved States*
We are currently hiring in the following states: AK, AZ, AR, CO (outside of Denver county for entry level positions*), FL, GA, HI, IN, IA, KS, KY, LA, MD, MI, MN, MS, MO, MT, NE, NJ, NM, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WV, WI, WY. Please note that it may take up to 2 months to authorize work in some states. Please let the hiring manager know what state you live in so we can plan accordingly.
We Don’t Discriminate
Madwire is an equal opportunity employer and complies with all applicable federal, state and local fair employment practice laws. Madwire strictly prohibits and does not tolerate discrimination against employees, applicants or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state or local law. All Madwire employees, other workers and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits and termination of employment.
Madwire complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law. Consistent with those requirements, Madwire will reasonably accommodate qualified individuals with a disability, if such accommodation would allow the individual to perform the essential functions of the job, unless doing so would create an undue hardship.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
