Summary
The job is for a Media Buyer at SmartFinancial, a fast-growing tech company that offers smarter insurance products. The role involves developing, managing, and optimizing marketing campaigns targeting CPA goals, researching new marketing channels, and having demonstrated success in scaling profitable lead generation campaigns.
Requirements
- Demonstrated success launching and managing at-scale and profitable lead generation campaigns
- Strong negotiation ability to achieve efficient results for campaigns
- Highly analytical with the ability to structure data and analytics to uncover critical insights
- Deep hands-on experience across various marketing channels
- Familiarity with 3rd party CPC, CPL, and CPM platforms and networks is a plus
- Excellent communication and organizational skills
- Currently managing at-scale financial services lead generation campaigns
Responsibilities
- Develop, manage, and optimize successful/profitable marketing campaigns targeting CPA goals
- Uncover campaign scale and profit drivers
- Work with our analytics team to structure data to make optimizations against those drivers
- Manage communications between technical and creative teams
- Analyze reporting, as well as partner insights, to recommend strategic improvements
- Research and test new marketing channels for the company
Benefits
- Competitive pay
- 401k with company match
- Health Insurance
- Stock Options
- Team Lunches
- Advancement opportunities – we promote within
- Work in a dynamic and energetic environment
