Job description
At BAD Marketing, we don’t just run ads — we engineer local lead gen machines.
If you’ve got the skill to dominate Google Ads for automotive clients, we’ve got the campaigns, the team, and the scale. Let’s win together.
*ABOUT BAD MARKETING:*
We’re a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can’t find anywhere else.
We specialize in local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners, to online consumer product brand owners, online gurus selling courses or coaching, and more.
Our approach to success involves more than just B old A nd D isruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it.
ABOUT THIS POSITION:
As a Google Media Buyer, you will play an important role in working closely with the marketing team to come up with strategies that drive traffic, increase conversions and maximize ROI. You will be responsible for developing and executing digital media campaigns for our local automotive department. This position will be focused mainly on lead generation campaigns that funnel into Go High Level. Advertising daily budgets range from $33/day - $100+/day.
RESPONSIBILITIES:
Conduct in-depth keyword research and write high-converting ad copy
Launch, manage, and optimize Google Ads campaigns with daily budgets of $33–$100+
Run A/B tests on ad copy, creative assets, and landing pages to improve cost per lead and conversion rates
Monitor and adjust campaigns daily based on performance metrics and real-time data
Identify opportunities for campaign improvements and recommend creative strategies to improve performance
Ensure funnels and landing pages are fully optimized and technically sound before traffic is sent
Collaborate with internal teams including Account Managers, landing page builders, and tech specialists to execute cohesive campaigns
Provide clear and actionable performance reports and insights to internal stakeholders
QUALIFICATIONS:
2+ years of experience running Google Ads campaigns focused on local lead generation
In-depth knowledge of Google Ads lead generation strategies and best practices.
Proven ability to manage 20+ client accounts simultaneously without sacrificing performance
Strong understanding of search campaigns, conversion tracking, and form extensions
Hands-on experience with Go High Level or a similar CRM platform
Background working with service-based businesses; automotive industry experience is a strong advantage
Highly organized and fast-paced — you can pivot quickly based on data without losing focus
Excellent attention to detail across ad copy, keywords, and reporting
Clear and proactive communicator with fluent English (written and verbal)
Ability to work 9AM–6PM EST, regardless of your location
Reliable internet connection and a professional remote setup (camera, mic, etc.)
2+ years of hands-on experience managing local lead generation campaigns using Google Ads
We’re looking for specialists, not generalists — if you’ve scaled local lead gen campaigns at $33–$100/day, you’ll thrive here. You must have deep experience managing lead generation at scale on Google Ads.
If you don’t have real, proven experience running local Google Ads lead gen at scale, this isn’t your role.
BENEFITS:
- Comprehensive health, dental, and vision insurance plans (US Residents Only)
- Unlimited PTO
- Paid US Holidays
- Opportunities for professional development and advancement within the organization.
- A collaborative and innovative work environment with a focus on creativity and results.
ADDITIONAL:
- 9AM - 6PM EST
- Fully Remote
- W2 (US Residents Only)
OUR CORE VALUES:
- BE BAD
- PLAY TO WIN
- EXTREME OWNERSHIP
- SOLUTIONS NOT PROBLEMS
- BEST IDEA WINS
- ALWAYS BE GROWING
- NOBODY IS BIGGER THAN THE TEAM
