Summary
The job is for a full-time Paid Media Analyst at Nebo, a human-centered agency. The role involves leading reporting deliverables, testing strategy, and optimizing performance for multi-channel Paid Media campaigns. The employee will work closely with the Intelligence team to create a big-picture narrative and educate the Paid Media team.
Requirements
- Google Ads certified (including Fundamentals, Search, Display, Video, Shopping, Mobile)
- Microsoft Advertising certified
- Google Analytics certified
- 1+ years experience in Paid Media, having developed strategy and executed campaigns across multiple digital paid media channels, including search, display, and social
- Advanced knowledge of the capabilities of Paid Media trafficking platforms such as Google Ads, Microsoft Advertising, Search Ads 360, and Facebook Business Manager
- Actively seeks out opportunities to learn new skills and develop their overall understanding of Paid Media and analysis
- Proficient in their use of various analytics related programs such as Google Analytics and Facebook Analytics and has a working knowledge of advanced analytics platforms such as Adobe Analytics
- Advanced knowledge of Excel including pivot tables, VLOOKUPs, and simple macros
- Proficient in their use of various data visualization programs such as Tableau, Google Data Studio, and PowerPoint
- Ability to accurately forecast budget and account performance based on various budget scenarios
- Basic understanding of programming languages such as JavaScript and SQL
- Experience with experimental design and writing testing briefs
- Experience collecting and analyzing behavior through unmoderated experiments (A/B testing)
- Ability to compile large data sets from multiple sources into a cohesive report that communicates a clear story to the client
- Comfortable leading reports calls with no assistance and presenting report findings directly to clients
- Ability to draw valuable insights and recommendations from raw data
- Strong written and verbal communication skills
Responsibilities
- Lead and grow the Paid Media department's reporting processes across all clients by educating and guiding the team on how to communicate a story through data
- Lead monthly and/or weekly reporting and analysis for clients that provides a holistic view of how each marketing channel is working in tandem and identify root causes of trends within the account
- Provide optimization recommendations and other actionable insights to Paid Search, Paid Social, Display, and other Paid Media team leads based on performance data
- Be the lead resource to the Paid Media team in regards to reporting and data analytics tools including Adobe Analytics, Tableau, Google Data Studio, and Google Analytics
- Work with new clients to set up reporting dashboards that communicate the impact of Paid Media efforts on their overall business KPIs
- Standardize the Paid Media department’s approach to testing through brief development and implementation as well as coordination with other departments, such as UXO, Intel, and Creative
- Lead departmental testing initiatives through regular team meetings used to identify new test opportunities and communicate current test results
- Brainstorm and provide client-specific testing suggestions to other members on the Paid Media team in order to encourage a culture of continual testing within the Paid Media team
- Communicate testing results and show impact across departments (Paid Media, Intel, UXO, SEO, etc.)
- Provide performance projections and budget recommendations for Paid Media clients at various levels of data, including, but not limited to, account, market, campaign, channel, and product line
- Assist in troubleshooting and QAing pixel implementation and landing page tracking
- Stay ahead of the latest emerging trends and industry developments for tools and trends and be an active participant in cross-departmental knowledge sharing
Benefits
- Hybrid in-office/remote work or fully remote work options designed to fit your needs
- Unlimited PTO
- Free attendance to local marketing events
