Summary
The job is for a Paid Media Strategist at Nebo, an agency that values respect, professional growth, and employee care. The role involves driving high-level media strategy, managing select accounts, overseeing strategy on other paid media accounts, and staying updated on the latest industry trends. The agency offers hybrid work options, unlimited PTO, free attendance to local marketing events, and participation in monthly industry update meetings.
Requirements
- 1+ years experience in paid media, having developed strategy and executed campaigns across all digital paid media channels, including search, display, social, video, shopping, and native advertising
- Google Ads Certified (including Search, Display, Video, Shopping, Measurement)
- Google Analytics Certified
- Microsoft Advertising certified
- Excellent research and analytical skills
- Strong written and verbal communication skills
- Experience in Google Analytics, and Google Tag Manager
- Ability to multitask and meet deadlines under pressure
- Facebook Blueprint certified
- Client facing and public speaking experience
Responsibilities
- Lead and grow the paid media department's ability to develop holistic multi channel media strategies across paid search, display, paid social, and other paid media channels
- Stay up to date on the latest paid media trends and capabilities, identifying which clients they apply to as well as laying out the steps for implementation not only for their own clients, but for all Paid Media clients
- Develop client-facing template documents for both educational and strategy purposes
- Assist in the development of high-level paid media strategy for new business pitches
- Train, manage and mentor junior-level paid media associates and interns
- Develop and maintain internal paid media resources to improve efficiency and streamline knowledge transfer and communication
- Create and maintain relationships with media vendors and partners
- Brainstorm initial strategies for new client on-boarding as well as assisting in Quarterly Business Reviews for marquee clients
- Develop and implement cross channel paid media strategies for clients
- Participate heavily in monthly industry update meetings, providing actionable recommendations for implementing new opportunities across clients
- Conduct extensive audience, keyword, placement, and platform research to help inform Paid Media strategies for Nebo clients
- Collaborates with the intel, paid media, social, SEO and UXO teams to define direction and strategy
- Collaborates with designers and copywriters to develop consistent ad, messaging, and/or landing page experiences
Benefits
- Hybrid in-office/remote work or fully remote work options designed to fit your needs
- Unlimited PTO
- Free attendance to local marketing events
