Job description
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Performance Marketing Manager
About Updater:
Updater is revolutionizing the moving experience. At Updater, we’re building delightful, easy-to-use products to streamline the moving process for individuals, real estate professionals, and relocation companies. We’re creating a seamless and stress-free journey for everyone involved in a move. We foster a collaborative and innovative environment where individuals make a significant impact.
The Opportunity:
Join our experienced and dynamic team to support our performance marketing strategy! This is a fantastic opportunity for a Google Ads expert to drive significant growth, own impactful campaigns, and directly contribute to our continued success in a rapidly evolving market while learning from an experienced Performance Marketing team. If you’re passionate about leveraging data to fuel innovation and are eager to make a tangible difference, this role is for you. Key Responsibilities:
- Develop, implement, and manage performance marketing strategies across various channels, including but not limited to mastering paid search (specifically Google Ads), paid social, display advertising, and affiliate marketing.
- Plan and execute campaigns, ensuring they are aligned with business objectives and target audiences.
- Continuously monitor and analyze campaign performance with a strong comfort level with data, identifying key trends, insights, and opportunities for optimization.
- Manage 8-figure annual budgets effectively, ensuring efficient allocation of resources and maximizing return on investment (ROI).
- Conduct A/B testing and other experiments with strong attention to detail to improve ad creative, landing pages, and overall campaign effectiveness.
- Collaborate closely with cross-functional teams, including Marketing, Sales, and Product, to ensure cohesive strategies and messaging.
- Demonstrate an eagerness to learn and stay up-to-date with the latest trends and best practices in performance marketing and the broader digital landscape.
- Take ownership of tasks and processes from inception to completion, ensuring high-quality execution.
- Proactively bring new ideas and opportunities to the table for campaign and overall growth, going beyond simply executing existing plans.
- Generate regular performance reports and present findings to stakeholders, taking a strong sense of ownership for campaign results, even when external factors may influence outcomes.
- Identify and evaluate new performance marketing channels and technologies.
- Manage relationships with external vendors and agencies.
Required Expertise:
- Proven experience (typically 3+ years) in performance marketing roles, with a strong track record of driving measurable results.
- Mastery of Google Ads and a deep understanding of other digital marketing channels and their respective best practices.
- Hands-on experience with other key advertising platforms (e.g., Meta Ads, LinkedIn Ads).
- Strong comfort level working with data and proficiency in web analytics tools (e.g., Google Analytics) with the ability to extract, interpret, and leverage data for decision-making.
- Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
- Exceptional project management and organizational skills, with meticulous attention to detail and the ability to manage multiple campaigns simultaneously.
- Strong communication and presentation skills, with the ability to convey complex information clearly and concisely.
- Experience with marketing automation platforms and CRM systems is a plus.
Desired Behaviors:
- Results-Oriented: Demonstrates a strong focus on achieving measurable outcomes and exceeding targets.
- Analytical Thinker: Approaches challenges with a data-driven mindset, using insights to inform strategies and decisions.
- Proactive: Takes initiative and anticipates future needs and opportunities, consistently bringing new ideas forward.
- Collaborative: Works effectively with cross-functional teams to achieve shared goals.
- Adaptable: Thrives in a fast-paced environment and embraces change.
- Continuous Learner: Stays curious and actively seeks out new knowledge and skills in the evolving digital landscape, showing a strong eagerness to learn.
- Ownership: Takes full ownership of assigned tasks, processes, and campaign performance.
Compensation: This posting is anticipated to remain open until July 1, 2025. The new hire salary for this position is $80,000-$112,000 annually. Factors which may affect the starting pay within this range include skills, experience, and other qualifications aligned with Updater’s internal leveling guidelines.
About Updater
Updater makes moving easier for the 12 million households that relocate every year in the US. With Updater, users seamlessly forward mail, transfer utilities, connect TV and internet, and much more. Thousands of the most prominent real estate companies in the US (from real estate brokerages to multifamily and relocation companies) rely on Updater’s real estate products to save clients hours with a branded and personalized Updater moving experience.
Updater has raised over $450 million from leading investors, including SoftBank Capital, Vista Credit Partners, IA Ventures, Commerce Ventures, Second Century Ventures (the strategic investment arm of the National Association of Realtors®), and more. Updater has ranked on Crain’s Best Places to Work in NYC in 2016, 2018, & 2021. For more information, please visit www.updater.com.
Updater is proud to be an equal opportunity employer and will consider all qualified applicants regardless of color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, actual or presumed belonging to an ethnic group, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.
Benefits : The Company offers the following benefits for this full-time position, subject to applicable eligibility requirements:
- Medical, Dental, and Vision Insurance
- Unlimited PTO
- 13 paid company holidays annually
- Updater Stock Options
- 401(k)
- Commuter Benefits
- Personal Wellbeing Subsidy
- New Hire Subsidy
- One Medical Membership
- Short Term Disability Insurance
- Supplemental Life Insurance
- 12 weeks of Primary Caregiver Parental Leave
